Nova Expressão
Independent Portuguese media agency for planning, buying and campaign execution.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- NOVA EXPRESSÃO - PLANEAMENTO DE MEDIA E PUBLICIDADE, S.A.
- Entity type
- COMPANY
- Founded
- 1994
- Headquarters
- AVENIDA MARQUÊS DE TOMAR, 2 8º 1050-155, LISBOA, LISBOA Portugal
- Company size
- 10–49
- Market role
- Agency & Consultancy
- Official website
- novaexpressao.pt
What Nova Expressão does
Nova Expressão operates as a B2B agency and consultancy that creates value by advising advertisers on where and how to allocate media budgets, negotiating inventory, executing campaigns and reporting on results. It combines strategic planning, cross-channel buying and insight services into managed engagements, allowing clients to outsource specialist media functions. The model depends on media expertise, supplier relationships, client retention and the ability to convert campaign budgets into measurable outcomes.
Category differentiation
This is a Portuguese media planning and buying agency, not a media owner, ad network or standalone adtech software vendor. It should also be distinguished from its parent holding company, NOVA EXPRESSÃO, SGPS, S.A.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Nova Expressão is a Portuguese independent media agency focused on media strategy, planning, negotiation and buying across digital and traditional channels. Its service set also includes digital campaign execution, monitoring and market and consumer insight work that supports campaign planning. The company sells primarily to brands, advertisers and some public-sector entities that outsource media planning and buying rather than building those capabilities in-house. The business generates revenue through service fees, campaign execution charges and commissions or margins linked to media buying and negotiated placements. Available evidence suggests a managed-service model rather than software licensing, with the company positioned as an independent alternative to large global media holding groups. Its parent holding structure and participation in Local Planet, plus the 2024 majority acquisition of COMON, indicate a broader effort to strengthen its media and digital services ecosystem.
Business model & monetisation
Nova Expressão monetises through managed-service agency revenues: planning and advisory fees, campaign execution fees, retainer-style client contracts, and commissions or trading margins on media buying and negotiated ad placements. Commercial terms are tied to campaign scope, media spend, channel mix and ongoing optimisation work rather than subscription software pricing.
- Media planning and strategy services
- Service fees and retainers
- Media buying and negotiated placements
- Commission or percentage take-rate on media spend
- Digital campaign execution and monitoring
- Project fees
- Market and consumer insight services
- Advisory or project-based fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Nova Expressão
What is Nova Expressão?
Nova Expressão is a Portuguese independent media agency that provides media planning, buying, campaign execution and market insight services for advertisers.
Who uses Nova Expressão?
Its customers are brands, marketing teams and some public-sector organisations that outsource media strategy, buying and campaign management.
How does Nova Expressão make money?
It earns revenue from service fees, retainers, campaign execution charges and commissions or margins linked to media buying and negotiated placements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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