NoBid

The business operates as a B2B adtech vendor focused on publisher monetisation. It provides an SSP-like and wrapper-based optimisation layer that processes programmatic auctions for web and CTV/OTT inventory, connected to existing ad servers and header bidding setups. Value is created by improving publisher yield through dynamic floor pricing, better demand routing, and the creation of additional viewable, higher-value impressions while reducing unnecessary bid traffic and related infrastructure and carbon costs.

Commercially, the company blends performance-based media economics with service and software. It charges publishers per-thousand impressions on the incremental ad inventory curated by its optimisation products, and offers managed yield and wrapper services that package configuration, analytics, and human ad-ops expertise on flexible contracts. Some components, such as analytics adapters, may be provided free during beta or bundled, supporting adoption and enabling upsell into paid optimisation and managed service tiers.

nobid.io is a US-based advertising technology company that provides programmatic monetisation and yield optimisation tools for digital publishers, including CTV/OTT publishers. Its platform functions as a supply-side and wrapper layer that integrates with Google Ad Manager, header bidding frameworks such as Prebid, and CTV/OTT supply paths to optimise floor prices, route demand, and manage auctions at scale.

The company generates revenue primarily by charging publishers a CPM fee on incremental, viewable ad impressions created through its optimisation products, and via managed yield-operations arrangements that bundle its AI agents, wrappers, and analytics. Its customers are digital media publishers and media networks that buy its optimisation services and tooling to increase programmatic revenue, improve transparency, and reduce wasted bid requests and associated carbon impact.