Newsflare
Newsflare is a marketplace for licensing user-generated video and AI training datasets.
Analyst Perspective
Newsflare is a UK-based digital video marketplace and media platform focused on user-generated and eyewitness footage. It connects individual creators with professional buyers such as broadcasters, publishers, brands, and other content purchasers, offering verified clips, licensing clearance, curated discovery, and commissioned footage workflows. The company also extends its content assets into enterprise AI training datasets through a rights-cleared data licensing offering. The business makes money primarily by monetising video rights and transactions between contributors and buyers, typically through clip licensing and negotiated usage-based deals. Additional revenue comes from bespoke AI dataset contracts and paid commissioning through its Video Briefs service. Its customers are principally media organisations, brands, content buyers, and enterprise AI teams, while creators supply footage and participate in revenue share arrangements.
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Key insights about Newsflare
Category Differentiation
Newsflare is not a general social video app or a pure stock footage studio. It is a rights-managed marketplace for user-generated video licensing, with adjacent AI dataset and commissioning offerings.
Newsflare: About
Newsflare operates a two-sided media marketplace. It attracts individual filmers and creators to upload footage, verifies and packages that content, and then sells licences to professional buyers needing editorial, commercial, or broadcast-ready video. On top of the core marketplace, it monetises the same underlying rights-cleared content library through enterprise dataset sales for AI training and through a managed commissioning model where buyers post briefs for bespoke footage creation.
How Newsflare Works & Monetises
Business model analysis and core revenue streams
Newsflare monetises mainly through a marketplace licensing model, taking a share of revenue or margin on footage sold to buyers. Pricing varies by clip, rights scope, and usage context such as editorial, commercial, or broadcast licensing. It also generates revenue through bespoke enterprise contracts for AI training datasets and through commissioned content fees attached to Video Briefs. There may be minor ancillary revenue from advertising exposure on its consumer-facing surfaces, but the core model is rights licensing and data commercialisation.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Recent Signals (Newsflare)
Newsflare joins AFP's partner video collections
AFP announces a partnership with video agency Newsflare, which specialises in collecting, verifying ...
Read original sourceVideoElephant Boosts FAST Strategy with New VP Appointment
VideoElephant announced the appointment of Preeya Naul as vice president of streaming partnerships, a newly created role focused on expanding the distribution of its O&O FAST channels and developing the managed FAST services business for publishers and brands. Naul previously served as executive vice president, Americas & Studios at Newsflare, overseeing Newsflare Studios launched in 2019 and U.S. market content licensing partnerships. The CEO, Stephen O’Shaughnessy, says Naul's industry relationships and experience make her the ideal choice to drive VideoElephant’s FAST strategy. VideoElephant operates three FAST channels—Crime Files, Beyond Paranormal, Travel Escapes—available on Sling Freestream, Plex, LocalNow, TCLtv+ and The Grio. The company notes double-digit growth in monthly HOVs as these channels expand, with sessions often lasting about an hour. This move signals a strategic push to broaden ad-supported streaming reach and monetize across multiple platforms.
Read original sourceViral Granny Video Sells Out 'The Wonky Donkey'
A video of Janice Clark (“The Scottish Granny”) reading the children's book The Wonky Donkey to her grandson went viral across YouTube and multiple Facebook pages in early September, generating roughly 13 million combined views. The clip drove global demand for Craig Smith’s book, leaving copies sold out in the US and UK and prompting additional print runs (about 50,000 more copies in New Zealand). The Scottish Granny (Janice Clark) confirmed she gave media rights to ViralHog, which is marketing licensing rights to large media partners and lists major broadcasters and publishers among clients. Reuploads on high-reach Facebook pages and wider coverage (including BBC Radio Scotland and The Guardian) amplified reach and sales, and the episode highlights how user-generated viral clips can quickly create commercial uplift for content owners, licensors and product publishers.
Read original sourceNewsflare: Frequently Asked Questions
What is Newsflare?
Newsflare is a marketplace and media platform that licenses user-generated and eyewitness video to professional buyers and also sells rights-cleared datasets for AI training.
Who uses Newsflare?
Broadcasters, publishers, brands, agencies, content buyers, and enterprise AI teams use Newsflare, while individual creators use it to upload footage and earn revenue.
How does Newsflare make money?
It earns revenue mainly from clip licensing transactions, plus bespoke AI dataset deals and commissioned content fees through its Video Briefs service.
Company Facts
- Founded
- 2011
- Headquarters
- Wadebridge House 16 Wadebridge Square, Poundbury, Dorchester, Dorset, United Kingdom, DT1 3AQ
- Core Segment
- Publisher & Media Owner
- Company Size
- 10–49
- Official Link
- newsflare.com