Net Conversion

The company operates as a services-led performance media and analytics agency supported by an in-house marketing technology platform. It creates value by consolidating client marketing and operational data, automating ETL processes, and providing unified measurement and reporting across channels to guide media strategy and optimisation. It also executes media planning and buying, including direct-to-publisher activity, and uses its platform to manage and track large volumes of media spend and business impact.

Revenue is generated primarily from client fees for media management, analytics services and strategic consulting. The proprietary platform is bundled into these service engagements, increasing efficiency and enabling differentiated reporting and optimisation capabilities, rather than being sold as an off-the-shelf SaaS product.

Net Conversion is a US-based performance media agency that combines media buying services with a proprietary marketing technology platform to manage and optimise advertising campaigns. It focuses on data ingestion, transformation and unified measurement across digital, CTV and other channels, and manages hundreds of millions of dollars in media spend for brand clients.

The company generates revenue through media management, analytics, and consulting engagements, rather than by selling its platform as standalone software. Its clients are mid-market and enterprise brands that require managed media buying, cross-channel measurement, and reporting, particularly in verticals such as travel, hospitality and consumer services. The firm has expanded its direct-to-publisher capabilities through acquisition and integrates publisher relationships into its analytics and platform workflow.