NADA

NADA creates value by aggregating the US franchised dealer community and converting that position into member services, proprietary data products, training programmes and targeted commercial access. Its model combines association membership, subscription software-style analytics, paid research participation, education packages and monetisation of a concentrated dealer audience through sponsorships, advertising and event inventory.

NADA is the US trade association for franchised automobile and truck dealers. It represents more than 16,000 new-car dealers and operates a portfolio of dealer-facing products spanning benchmarking, analytics, research, education, member portals, events and advertising inventory. Its core users are dealership owners, managers, HR leaders, dealer groups, OEM-adjacent stakeholders and suppliers seeking access to the dealer market.

The organisation generates revenue through a hybrid model built around membership-linked services, paid subscriptions, paid data participation, training and education programmes, and advertising and sponsorship sales across its owned properties and events. While NADA previously owned the Used Car Guide business, that asset was acquired by J.D. Power in 2015; the current organisation is best understood as an association-led information, benchmarking and commercial access platform for the US dealership ecosystem.