NADA
US dealer association offering analytics, research, education and media access.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- National Automobile Dealers Association
- Entity type
- COMPANY
- Founded
- 1917
- Headquarters
- 8484 Westpark Drive | Suite 500 | Tysons, VA 22102
- Company size
- 1,001–5,000
- Market role
- Publisher & Media Owner
- Official website
- nada.org
What NADA does
NADA creates value by aggregating the US franchised dealer community and converting that position into member services, proprietary data products, training programmes and targeted commercial access. Its model combines association membership, subscription software-style analytics, paid research participation, education packages and monetisation of a concentrated dealer audience through sponsorships, advertising and event inventory.
Category differentiation
NADA is the National Automobile Dealers Association, not an automotive pricing guide business today and not a consumer car marketplace. It should also be distinguished from standalone dealership software vendors because it is primarily an industry association with commercial products layered on top.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
NADA is the US trade association for franchised automobile and truck dealers. It represents more than 16,000 new-car dealers and operates a portfolio of dealer-facing products spanning benchmarking, analytics, research, education, member portals, events and advertising inventory. Its core users are dealership owners, managers, HR leaders, dealer groups, OEM-adjacent stakeholders and suppliers seeking access to the dealer market. The organisation generates revenue through a hybrid model built around membership-linked services, paid subscriptions, paid data participation, training and education programmes, and advertising and sponsorship sales across its owned properties and events. While NADA previously owned the Used Car Guide business, that asset was acquired by J.D. Power in 2015; the current organisation is best understood as an association-led information, benchmarking and commercial access platform for the US dealership ecosystem.
Company news briefing
Briefing updated:
NADA reported June 2026 new light-vehicle sales reached a 16.5 million unit SAAR. To support dealer interests, the organisation established a national partnership with Vehicles for Change to expand low-income car ownership programmes and welcomed a federal court’s decision to proceed with legal challenges against Scout. These developments highlight NADA’s commitment to providing market intelligence while defending the franchised dealer model through legal advocacy and social initiatives.
Business model & monetisation
NADA monetises through a mixed model of membership-linked revenue, subscription access, paid participation and media sales. Products Info indicates recurring SaaS-style fees for analytics tools, paid access to data and workforce benchmarking studies, bundled education subscriptions, member-benefit access within 20 Group programmes, and advertising, sponsorship and exhibition revenue from NADA-owned digital properties and events.
- Membership-linked dealer services
- Service fees and member dues tied to association access and programmes
- Analytics subscriptions
- SaaS / software subscription
- Research studies and data access
- Paid participation and data product access
- Education and training
- Subscription and programme fees
- Advertising, sponsorships and event exhibitions
- Audience monetisation and media sales
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Cars.com
Automotive marketplace and dealer software platform.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
NADA Market Beat: New Light-Vehicle Sales SAAR Hits 16.8 Million Units in August 2026
Recorded impact score: 3.5/5
NADA Market Beat reports new light-vehicle sales SAAR reached 16.8 million units in August 2026, indicating strong market performance.
On Your Mark. Get Set. Orlando!
Recorded impact score: 3.5/5
NADA Show 2027 registration is now open. The auto industry event of the year will be held in Orlando.
Explore company relationships
Questions about NADA
What is NADA?
NADA is the US trade association representing franchised automobile and truck dealers, with products spanning analytics, research, training and advertising access.
Who uses NADA?
Its direct users are dealerships, dealer groups, dealership managers, HR and marketing teams, industry analysts, OEM-adjacent stakeholders and advertisers targeting dealer decision-makers.
How does NADA make money?
It earns revenue from membership-linked services, analytics subscriptions, paid data products, education programmes, and advertising, sponsorship and event sales.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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