MyAds Platform
Self-serve ad platform for premium local inventory and audience targeting.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Root Company S.A.
- Entity type
- BUSINESS_UNIT
- Founded
- 2020
- Headquarters
- Belgium
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- myadsplatform.tech
What MyAds Platform does
The company runs a B2B advertising technology model anchored in a proprietary self-serve ad platform, supported by service-led campaign execution. It creates value by aggregating premium local media supply, packaging addressable audience segments through its DMP capabilities, and giving advertisers a single interface to plan, launch and optimise campaigns across display, video, CTV, audio and selected local channels. Revenue flows from campaign budgets transacted through the platform and from advisory or execution services layered around campaign delivery.
Category differentiation
This is not an independent public ad exchange or a consumer media app. It is a private Belgian adtech business unit and trademark operated by Root Company S.A., combining a self-serve advertising platform with campaign services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Root Company S.A. operates MyAds Platform, a proprietary self-serve advertising platform and commercial ad services division focused on addressable digital campaigns. The platform enables advertisers, media buyers and marketing teams to create, manage and execute display and video campaigns through a web-based interface, while also offering access to premium, brand-safe inventory and audience segmentation. The company operates from Belgium and serves multiple European markets, including Belgium, Spain, France and the United Kingdom. The business generates revenue from advertiser campaign spend processed through the platform and from related advertising services such as campaign optimisation and media execution. Its customer base is business-facing rather than consumer-facing, centred on advertisers and marketing teams that want managed or self-serve access to local inventory, audience targeting and KPI-oriented campaign delivery.
Business model & monetisation
The company monetises through advertising spend executed on MyAds Platform, with commercial economics tied to campaign budgets, media margins or take rates on inventory, and related managed service fees for optimisation and execution. Its product positioning supports value-based pricing around premium inventory, audience segmentation and KPI-focused delivery rather than low-cost commodity media buying.
- Campaign media spend executed through the platform
- Percentage Take-Rate
- Managed campaign optimisation and execution services
- Service Fee
- Platform access and usage tied to campaign activation
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about MyAds Platform
What is MyAds Platform?
MyAds Platform is a self-serve advertising platform and services business operated by Root Company S.A. for planning, targeting and running digital campaigns.
Who uses MyAds Platform?
Advertisers, media buyers, agencies and in-house marketing teams use it to access premium inventory, audience segments and campaign optimisation tools.
How does MyAds Platform make money?
It earns revenue from advertiser campaign spend transacted through the platform and from related managed service fees for campaign execution and optimisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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