Murf AI
Voice AI software for speech generation, dubbing and voice agents.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Murf Inc.
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- 535 Mission Street, San Francisco, California 94105, USA
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- murf.ai
What Murf AI does
Murf AI operates a B2B software model built around proprietary speech generation and editing workflows. It creates value by helping organisations produce narration, localisation and voice interactions more quickly and at lower cost than traditional recording and studio workflows. The company packages these capabilities as self-serve SaaS for content teams and as APIs or custom enterprise deployments for developers and larger organisations.
Category differentiation
Murf AI is a Voice AI software provider, not a media publisher, adtech platform or foundational LLM infrastructure vendor. It is focused on synthetic speech, dubbing and voice workflows rather than general-purpose chatbot models alone.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Murf AI is a private software company offering AI voice generation tools for business communication, content production and voice-enabled applications. Its product suite includes a browser-based voiceover studio, text-to-speech APIs, dubbing, voice cloning, webpage-to-audio conversion and conversational voice agents. The company sells primarily to businesses, teams, developers and enterprises that need synthetic speech, localisation or voice automation capabilities. The company monetises through a hybrid model combining recurring SaaS subscriptions with usage-based API charges and enterprise pricing. Its commercial focus appears to span marketing teams, content creators operating commercially, e-learning producers, media teams, localisation teams, developers and contact-centre or platform teams embedding voice functionality into applications.
Company news briefing
Briefing updated:
Murf AI has accelerated its transition from static text-to-speech towards real-time conversational AI through the launch of its Falcon TTS engine. Recent developer initiatives, such as the VoiceForBharat challenge, demonstrate the technology's integration into multilingual voice agents across the agriculture, retail, and finance sectors. This reinforces Murf’s strategic focus on enterprise-grade voice infrastructure and specialised tools like lead qualification bots, while extending its capabilities into low-latency, regional language dialogues to maintain its competitive position against rivals like Speechify.
Business model & monetisation
Murf AI uses a hybrid monetisation model. It sells core studio functionality through tiered subscriptions, with feature access and voice generation limits scaling by plan. It also monetises API usage on a consumption basis, including text-to-speech and related voice workloads priced by usage volume. Additional enterprise revenue comes from custom contracts, SLA-backed plans, collaboration features, voice cloning, custom voice development and other higher-value add-ons.
- Studio subscriptions
- Tiered SaaS plans for voice generation and collaboration
- API consumption
- Usage-based pricing for TTS and related voice workloads
- Enterprise plans
- Custom contracts with higher limits, support and SLAs
- Custom voice and cloning add-ons
- Premium add-on or annual enterprise fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Bharat Buddy: 10-Day Voice AI Tutor Build
Conversational AI & Chatbots · Recorded impact score: 2/5
A developer built "Bharat Buddy," a multilingual voice-first AI tutor during the "10 Days of Voice Agents — VoiceForBharat Edition." The project integrates real-time audio via LiveKit, LLM reasoning, and Murf Falcon TTS to support Hindi, English and Hinglish. Features include user memory, tool calling, AI-initiated outbound calls, human escalation, specialist agent handoffs (e.g., a Maths Practice Specialist), and a simple call-analytics dashboard backed by SQLite. The author documents technical challenges (function-calling schema mismatches, secret management) and publishes the project repository on GitHub.
- Bharat Buddy is a multilingual voice tutor that supports Hindi, English and Hinglish and is voice-first.
- The project uses LiveKit for real-time voice communication, an LLM for reasoning, and Murf Falcon (Murf AI) for text-to-speech.
Voice AI Assistant for Indian Farmers Built in 10 Days
Conversational AI & Chatbots · Recorded impact score: 2/5
A developer built "Farm & Field," a voice AI assistant for Indian farmers during the 10 Days of Voice Agents — VoiceForBharat Edition by Murf AI. The system integrates Speech-to-Text, an LLM, Text-to-Speech, and real-time transport (Deepgram, Google Gemini, Murf Falcon, LiveKit) with SQLite-backed memory, weather and market-price tools, human escalation, a specialist crop agent, outbound calling via LiveKit SIP, and call analytics. The agent supports Malayalam, English, and Manglish, requests consent before storing memory, and hands off to humans or specialists when appropriate. The project code is available on GitHub.
- Author built Farm & Field during the 10 Days of Voice Agents — VoiceForBharat Edition by Murf AI.
- Core stack: Deepgram (STT), Google (Gemini) for LLM, Murf Falcon (TTS), and LiveKit (real-time transport).
Explore company relationships
Questions about Murf AI
What is Murf AI?
Murf AI is a software company that provides AI voice generation, dubbing, voice cloning and conversational voice tools through SaaS products and APIs.
Who uses Murf AI?
Its users include marketing teams, content producers, e-learning teams, developers, publishers, enterprises and contact-centre or platform teams needing synthetic speech or voice automation.
How does Murf AI make money?
It earns revenue from tiered software subscriptions, usage-based API pricing and custom enterprise contracts or add-ons such as voice cloning and premium support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
Continue your research on Murf AI
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.