mediatonic

mediatonic operates a managed-service agency model. It creates value by advising brands on media strategy, planning cross-channel campaigns, purchasing inventory across offline and online channels, and managing execution and optimisation in-house. Its integrated structure allows clients to consolidate TV and digital media work with one agency partner, while the agency monetises the planning, execution and campaign management process.

mediatonic SA is an independent, owner-managed Swiss full-service media agency. It provides media strategy, planning and buying for advertisers across television, digital, social, search, programmatic, out-of-home and related channels, with in-house coordination between strategy, TV and online specialists. Its Digitonic unit handles digital advertising execution, including paid media, ad operations, tracking and performance optimisation.

The company generates revenue from agency services rather than software licensing. Its customers are advertisers, brands and in-house marketing teams that outsource media planning and campaign execution. The business model combines strategic advisory, campaign management, media buying and optimisation work, with pricing structured around service fees, retainers and campaign-linked buying remuneration.