Marlin Equity Partners

Didomi Acquires Sourcepoint to Boost Privacy-Driven AdTech Solutions

Didomi, a French adtech company specializing in consent management, is acquiring Sourcepoint, a US-based CMP provider. The deal is backed by Marlin Equity Partners, which previously held a majority stake in Didomi; the purchase price has not been disclosed. Sourcepoint reports 30 billion monthly user interactions and serves more than 200 large customers, with a notable footprint in editorial environments. The acquisition follows Didomi's springtime purchase of Addingwell, another French specialist, enabling server-side tagging capabilities. The combined platform is positioned to merge server-side innovations with CMP features, enabling brands and publishers to develop data strategies that are both privacy-compliant and economically viable in an increasingly AI-driven landscape. Didomi CEO Romain Gauthier frames the move as expanding privacy as a strategic growth lever beyond mere legal compliance.

Didomi Acquires Sourcepoint, Strengthening Consent Management Landscape

Didomi announced its acquisition of Sourcepoint, consolidating two leading consent management platforms. Backed by Marlin Equity Partners with an $83 million majority stake, Didomi also completed the April purchase of Addingwell, and this Sourcepoint deal marks its second acquisition in two months. The companies aim to build a single unified platform over the next two years with minimal disruption to clients. Didomi serves around 1,500 companies across Europe and Canada, while Sourcepoint has more than 200 enterprise customers in the US, UK, and Germany. The merger underscores a push to scale privacy compliance and data protection capabilities, with plans to expand AI-enabled tooling for consent experiences, an AI risk tool, and potential agent-to-agent privacy protocols in the longer term.

Google Halts Cookie Changes; Apple, Meta Face EU Fines

Google Chrome has pulled back from plans to roll out a standalone third-party cookie prompt, opting instead to maintain its current cookie-choice approach. This marks a reversal from a 2023 timeline and keeps third-party cookies available for targeting in the browser. Separately, the European Commission issued its first major fines under the Digital Markets Act, with Apple fined €500 million and Meta fined €200 million for DMA breaches aimed at leveling the playing field for smaller competitors. In a separate development, Didomi announced a €72 million funding partnership with Marlin Equity Partners to acquire Addingwell, a server-side tagging specialist, to strengthen its privacy-preserving data collection and activation capabilities. Didomi's co-founders described the acquisition as a milestone in driving privacy-focused innovation and value for customers navigating a stricter privacy landscape.