Management-Ware Solutions

Management-Ware Solutions Inc. is a Canadian private software company that sells downloadable marketing and data-processing tools. Its product set spans bulk email software, email tracking, data cleansing and matching, and multiple web and directory extraction tools for sourcing business contact data from websites, Google Maps, Yelp, Yellow Pages and property portals. The company serves business users that need prospecting, list building, data hygiene and outbound campaign execution rather than consumer users. The company generates revenue from paid software licences, bundled tool packages and add-on services such as email tracking. Its customers are primarily small and medium businesses, agencies, sales teams, marketing operations teams, CRM administrators and specialist users such as real estate marketers. The commercial model is product-led through trial downloads and paid upgrades, with value created by combining contact extraction, list preparation and campaign execution in a single vendor workflow.