M32 Connect

M32 Connect operates a hybrid ad tech model combining software infrastructure and managed services. On the supply side, it sells publisher-facing monetisation, analytics, audience data, and header bidding tools that help media owners control inventory, connect demand sources, and improve yield. On the demand side, it provides self-serve buying and white-label marketplace products that allow advertisers and agencies to buy publisher inventory directly. It creates value by sitting between publishers and buyers while also selling workflow, analytics, and operational support around that transaction layer.

M32 Connect is a Canadian ad tech company that provides publisher monetisation software and related managed services. Its product stack spans supply-side monetisation infrastructure, header bidding connectivity, revenue analytics, audience data management, and white-label self-service advertising marketplaces that let publishers expose inventory directly to advertisers, particularly local businesses. The company also offers outsourced programmatic setup and ad operations support for publishers.

The business makes money through a hybrid model of SaaS-style platform fees, white-label software licensing, service retainers, and likely revenue-share or take-rate economics tied to ad spend and monetised publisher inventory. Its direct customers are digital publishers, media owners, ad operations teams, agencies, and advertisers seeking self-serve access to curated publisher supply. M32 Connect was acquired by Native Touch in 2024.