London & Partners

London & Partners creates value by aggregating demand and attention around London, then converting that into economic outcomes for the city. It operates consumer media properties that attract visitor audiences, business support and advisory programmes for London companies, investment promotion services for prospective investors, and event attraction services for organisers. Revenue comes from a blend of public grant funding and commercial income from partnerships, advertising, sponsorship, promotional campaigns, and related participation activity.

London & Partners is the Mayor of London's official promotional agency and business growth organisation. It promotes London as a destination for tourism, events, investment and business expansion through consumer publishing assets such as Visit London, business support programmes such as Grow London, investment promotion through Opportunity London, and event support through the London Convention Bureau. It also manages supporting assets such as the London Image Library and has operated the .london domain through a subsidiary.

Its model is hybrid rather than purely commercial. Core funding comes from the Greater London Authority, while additional revenue is generated from commercial partnerships, advertising and sponsorship tied to its audience reach, destination marketing activity, and business support ecosystem. Its customers therefore include public sector stakeholders, tourism and hospitality partners, event organisers, investors, and London-based businesses, while end users include travellers and subscribers consuming London-related content.