Lightricks

Lightricks operates a multi-product software portfolio. It acquires users through creator-focused mobile apps, monetising them with recurring subscriptions and in-app purchases, while also selling higher-value B2B tools to teams that need AI-assisted video production, collaboration and creator campaign execution. Value is created by packaging content creation workflows into accessible software for individual creators and by extending those capabilities into enterprise creative operations and brand-creator collaboration.

Lightricks is an Israeli software company that builds digital content creation products across both consumer and business segments. Its core portfolio includes consumer mobile apps for photo and video editing such as Facetune, Videoleap, Photoleap and LTX Buzz, alongside business-oriented products including LTX Studio for AI-assisted video development, LTX-2 for model and API-based video generation, and Popular Pays for creator marketing and campaign management.

The company generates revenue through a hybrid model. Consumer apps monetise primarily via freemium subscriptions and in-app purchases, while business products monetise through SaaS subscriptions, enterprise plans, API or licensing access, and platform fees tied to creator marketing workflows. Its customers therefore span individual consumers and creators, as well as brands, agencies, media teams, studios, developers and enterprise marketing teams.