Liftoff

Liftoff operates a B2B mobile adtech platform that connects advertisers seeking app installs and downstream value with mobile app publishers monetising in-app inventory. It creates value by combining programmatic demand tools, publisher monetisation infrastructure, exchange liquidity, curated inventory access, creative services, and analytics products. This lets advertisers buy users more efficiently, publishers raise yield, and app and game companies benchmark product and monetisation strategies. The business model is multi-product and ecosystem-based, with revenue earned from media transaction margins or take rates, managed campaign and creative fees, and recurring subscriptions for intelligence software.

Liftoff is a private US-based mobile advertising technology company focused on app growth and monetisation. Its product set spans a mobile demand-side platform for user acquisition, a supply-side monetisation platform for app publishers, a mobile ad exchange, direct publisher inventory access, creative production services, and subscription analytics products for game and app intelligence. Its customers are businesses rather than consumers: mobile app marketers, performance advertisers, agencies, DSP partners, app publishers, developers, and mobile game studios.

The company generates revenue through a mix of media-spend-based take rates, performance advertising economics, managed services, and SaaS-style subscriptions for market intelligence products. Following its combination with Vungle, Liftoff operates as an integrated mobile growth platform with both demand and supply capabilities, while remaining majority owned by Blackstone and backed by minority investor General Atlantic.