Liftoff
Liftoff is a mobile app growth platform spanning DSP, SSP, exchange and intelligence.
Analyst Perspective
Liftoff is a private US-based mobile advertising technology company focused on app growth and monetisation. Its product set spans a mobile demand-side platform for user acquisition, a supply-side monetisation platform for app publishers, a mobile ad exchange, direct publisher inventory access, creative production services, and subscription analytics products for game and app intelligence. Its customers are businesses rather than consumers: mobile app marketers, performance advertisers, agencies, DSP partners, app publishers, developers, and mobile game studios. The company generates revenue through a mix of media-spend-based take rates, performance advertising economics, managed services, and SaaS-style subscriptions for market intelligence products. Following its combination with Vungle, Liftoff operates as an integrated mobile growth platform with both demand and supply capabilities, while remaining majority owned by Blackstone and backed by minority investor General Atlantic.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Liftoff
Category Differentiation
This is the mobile adtech and app growth platform, not a general business software company or a consumer app. It is distinct from adjacent competitors by combining mobile DSP, SSP, exchange, creative, and app intelligence products under one platform.
Liftoff: About
Liftoff operates a B2B mobile adtech platform that connects advertisers seeking app installs and downstream value with mobile app publishers monetising in-app inventory. It creates value by combining programmatic demand tools, publisher monetisation infrastructure, exchange liquidity, curated inventory access, creative services, and analytics products. This lets advertisers buy users more efficiently, publishers raise yield, and app and game companies benchmark product and monetisation strategies. The business model is multi-product and ecosystem-based, with revenue earned from media transaction margins or take rates, managed campaign and creative fees, and recurring subscriptions for intelligence software.
How Liftoff Works & Monetises
Business model analysis and core revenue streams
Liftoff primarily monetises through performance-based advertising and media transaction economics. Its DSP, exchange, and publisher monetisation products capture fees or take rates on media spend and ad transactions, including performance pricing such as cost-per-install or cost-per-action where applicable. Its direct inventory and creative offerings are monetised through managed-service fees, while GameRefinery Intelligence and AppRefinery Intelligence add recurring subscription revenue from SaaS-style analytics access. Pricing appears customised by campaign scale, performance objectives, inventory access, and client requirements.
Revenue Channels
Side-by-Side Comparisons
Compare Liftoff directly with top competitors
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Liftoff: Key Competitors & Alternatives
- Analyze Profile →
Mobile adtech platform for app distribution, acquisition and monetisation.
- Analyze Profile →
AI-driven adtech platform for buying and monetising digital inventory.
- Analyze Profile →
Adtech platform spanning media buying, publisher monetisation and privacy-safe targeting.
Recent Signals (Liftoff)
How Eyecon grew ad revenue 91% using hybrid GAM setup and App Open with Liftoff Monetize
This case study details how Eyecon increased their ad revenue by 91% through the use of a hybrid GAM setup and App Open with Liftoff Monetize.
Read original sourceLeadership Update at Liftoff
Jeremy Bondy is now the Chief Executive Officer of Liftoff, having transitioned from President after the merger with Vungle in October 2021. The leadership team includes experienced executives from various backgrounds, enhancing the company's strategic direction.
Read original sourceLiftoff Prices IPO at $23, Raises $437M
Liftoff, a Blackstone-backed mobile app marketing and performance platform, priced its initial public offering at $23 per share on June 4, 2026, raising roughly $437 million and beginning trading under the ticker LFTO. The company had earlier paused a February IPO attempt that targeted $26–$30 per share and up to $762 million amid market volatility. Founded in 2012, Liftoff merged with mobile video ad network Vungle in 2021; General Atlantic is a minority investor. Liftoff positions its Cortex AI-powered platform as a core differentiator for optimizing mobile user acquisition and monetization, and COO Andre Tutundjian emphasized mobile and AI-driven monetization as long-term drivers rather than short-term stock performance.
Read original sourceLiftoff: Frequently Asked Questions
What is Liftoff?
Liftoff is a B2B mobile advertising technology platform that helps app companies acquire users, monetise in-app inventory, and analyse app and game markets.
Who uses Liftoff?
Its users include mobile app marketers, performance advertisers, agencies, DSP partners, app publishers, developers, and mobile game studios.
How does Liftoff make money?
It earns revenue from media transaction take rates, performance advertising economics, managed creative services, and subscription fees for intelligence products.
Company Facts
- Founded
- 2012
- Headquarters
- 900 Middlefield Road, Redwood City, CA 94063
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- liftoff.io