Redbrick
Holding company operating a portfolio of software and media businesses.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Redbrick Technologies Inc.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- Canada
- Company size
- 201–500
- Market role
- Private Equity, VC & Investor
- Official website
- rdbrck.com
What Redbrick does
Redbrick runs a buy-and-build operating model. It acquires and scales digital businesses in software, media and advertising-adjacent markets, then supports them with shared services, management oversight and portfolio-level operating discipline. Value is created through portfolio diversification, cross-sell potential, operational efficiency and post-acquisition growth of recurring-revenue software assets and marketplace businesses.
Category differentiation
Redbrick is a portfolio operator and holding company, not a single-product SaaS vendor. It is distinct from individual portfolio brands such as Leadpages, Delivra, Animoto, Paved and Shift.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Redbrick is a Canadian private holding and operating company that builds, acquires and runs a portfolio of software, media and technology businesses. It provides central operating support and shared services across brands including Leadpages, Delivra, Animoto, Paved, Shift and Duplex. Its portfolio spans landing page software, marketing automation, productivity software, video creation and newsletter advertising infrastructure. Redbrick makes money through recurring software subscriptions across its SaaS portfolio and transaction-based marketplace revenue from Paved’s newsletter advertising activity. Its direct customers are businesses, marketers, publishers, agencies and professional users who buy software or advertising access from the portfolio companies rather than from Redbrick as a consumer brand.
Business model & monetisation
Redbrick monetises through a portfolio model combining software subscriptions and marketplace fees. Animoto, Delivra, Leadpages and Shift generate recurring subscription revenue. Paved generates transaction and marketplace revenue by connecting advertisers with newsletter publishers and facilitating campaign booking. Redbrick captures value by acquiring software assets, improving growth and retention, and compounding cash flows across the portfolio.
- Portfolio SaaS subscriptions
- Software Subscription
- Newsletter advertising marketplace fees
- Percentage Take-Rate
- Other portfolio services and ancillary revenue
Products & capabilities
No products with linked sources are available in this view.
Subsidiaries & acquisitions
- Drip
Ecommerce-focused marketing automation and email platform for merchants.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Redbrick
What is Redbrick?
Redbrick is a Canadian private holding and operating company that builds, acquires and manages software, media and technology businesses.
Who uses Redbrick?
Redbrick’s portfolio is used by marketers, SMBs, publishers, agencies, professional users and digital product teams that buy its software or advertising services.
How does Redbrick make money?
Redbrick earns revenue from recurring software subscriptions across portfolio companies and marketplace fees from newsletter advertising transactions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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