Lead Tech

Lead Tech is a UK-based lead generation and client acquisition specialist serving FCA-regulated financial advisers, wealth managers, and advisory firms. Its core business is to generate and qualify consumer enquiries in areas such as pensions, investments, mortgages, equity release, and related financial products, then route those enquiries to partner firms. The company combines digital marketing, targeting, compliance processes, and reporting tools to deliver managed growth programmes rather than selling a broad self-serve software suite. The business makes money primarily through contracted lead generation services, typically tied to lead volumes and fixed-term client commitments. It also provides partner support, campaign planning, account management, and a reporting dashboard that gives clients access to leads and performance data. Its customers are business buyers in regulated financial advice, not consumers, even though the end users acquired through campaigns are consumers seeking financial advice.