Automated Marketing Data Connectors · MarTech Vendor · Data Provider / Broker
Lead Forensics
B2B SaaS for identifying website visitors and converting intent into leads.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- LEAD FORENSICS LIMITED
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- United Kingdom
- Company size
- 201–500
- Market cluster / sector
- Automated Marketing Data Connectors
- Market role
- MarTech Vendor · Data Provider / Broker
- Official website
- leadforensics.com
What Lead Forensics does
Lead Forensics monetises proprietary company-level visitor identification and account-intelligence data through subscription software. Customers install a code snippet on their websites; the platform maps captured business IP addresses to its B2B database, enriches identified accounts with firmographic, behavioural and contact information, and routes actionable intent signals into revenue-team workflows. Value is created by converting otherwise anonymous website traffic into named business accounts and prioritised sales activity.
Category differentiation
Lead Forensics is a company-level B2B website visitor-identification and sales-intelligence platform. It is not a consumer web-analytics product, an individual-level identity graph or a general-purpose CRM.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Lead Forensics is a private UK B2B SaaS company that identifies companies visiting a customer's website. Its platform captures business visitor IP addresses, matches them against its proprietary database of identified B2B IPs, and supplies firmographic, behavioural and decision-maker contact information. It also provides visitor alerts, lead routing, CRM integrations and campaign attribution. The company sells to B2B sales, marketing and account-management teams, as well as agencies and B2B advertisers. It generates recurring software revenue through subscriptions priced by website traffic volume rather than user seats, with unlimited user access; decision-maker contact data is offered as an additional paid component.
Business model & monetisation
Lead Forensics uses a customised recurring SaaS subscription model priced according to website traffic and visitor volume. The company provides a one-week free trial after a demonstration and then quotes for the relevant traffic tier. User seats are unlimited and do not change the price. Decision-maker contact data is sold as an additional paid component, while CRM integrations, alerts, routing, lead management and workflow automation are included in platform packages.
- Traffic-based platform subscriptions
- Recurring SaaS subscription priced by website visitor volume
- Decision-maker contact data
- Paid data add-on
- Platform workflow capabilities
- Included package functionality supporting subscription tier value
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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European B2B sales intelligence and account-based advertising platform.
B2B data and go-to-market software platform for revenue teams.
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Recent recorded signals
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Questions about Lead Forensics
What is Lead Forensics?
Lead Forensics is a B2B SaaS platform that identifies companies visiting a website and supplies account, intent and contact information for revenue teams.
Who uses Lead Forensics?
B2B sales, marketing and account-management teams, plus agencies and B2B advertisers, use Lead Forensics.
How does Lead Forensics make money?
It sells recurring subscriptions priced by website traffic volume, with decision-maker contact data available as an additional paid component.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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