SalesViewer

The company operates a B2B SaaS model built around a proprietary website visitor identification and tracking platform. Customers deploy a JavaScript tracking code on their sites, which enables the service to match visits to company entities, capture interaction events and record sessions. The software creates company profiles and engagement signals that feed into customers’ sales and marketing workflows (e.g. CRM, ads, automation tools), helping them identify and prioritise potential buyers. Value is created by converting otherwise anonymous website traffic into actionable B2B leads and intent data, improving sales efficiency and marketing return on spend. The business scales through recurring subscriptions, with capacity and feature tiers rather than bespoke one-off projects, and leverages integrations and an API to embed the product into clients’ existing tech stacks.

SalesViewer GmbH is a German software company providing a browser-based, JavaScript-powered platform that identifies otherwise anonymous business visitors to corporate websites. By combining company-level identification, event tracking and session recording, it gives sales and marketing teams visibility into which organisations are engaging with their sites and how they behave. The platform integrates with advertising tools and CRM/marketing systems to support B2B lead generation, qualification and campaign analysis.

The company generates revenue through subscription software licences sold on a tiered, quota-based model tied to the number of company identifications and domains. Its customers are B2B organisations and agencies that want to turn website traffic into attributable sales leads, with a particular emphasis on GDPR-compliant deployment for European clients, while serving customers in over 170 countries via a cloud SaaS model.