Cookieless Web Analytics & Traffic · MarTech Vendor · B2B SaaS Provider
SalesViewer
B2B software for anonymous website visitor identification and lead generation.
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Profile record updated:
Company facts
- Official name
- SalesViewer GmbH
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- Universitätsstraße 60, 44789 Bochum, Germany
- Company size
- 10–49
- Market cluster / sector
- Cookieless Web Analytics & Traffic
- Market role
- MarTech Vendor · B2B SaaS Provider
- Official website
- salesviewer.com
What SalesViewer does
SalesViewer operates a B2B SaaS model. It creates value by analysing inbound website traffic, resolving anonymous visits to company-level identities, enriching those accounts with behavioural signals and delivering the output through a dashboard, alerts and integrations into CRM and marketing workflows. Customers pay recurring subscription fees for access to this workflow, with pricing aligned to lead volume and usage intensity.
Category differentiation
SalesViewer is not a consumer analytics tool or a generic web analytics suite. It is a B2B website visitor identification and lead generation platform focused on revealing company-level traffic and supporting sales follow-up.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SalesViewer is a German B2B software company that sells a cloud platform for identifying anonymous website visitors at company level and turning them into sales leads. Its product combines cookieless visitor identification, behavioural analytics, session insight, reporting and CRM or marketing integrations so commercial teams can see which businesses are visiting their site and prioritise outreach. The company primarily serves B2B sales, marketing, demand generation and revenue operations teams. It makes money through recurring software subscriptions priced by monthly lead volume rather than consumer usage, positioning the platform as a lead generation and measurement tool for businesses seeking to convert existing website traffic into pipeline.
Business model & monetisation
The core monetisation model is tiered SaaS subscription pricing based on the number of identified company leads per month. Commercial mechanics resemble prepaid usage tiers: customers select a monthly lead allowance, pay a recurring fee starting from lower entry plans, and upgrade as lead requirements increase. Free trials and annual plan incentives support conversion and retention.
- Core visitor identification platform subscriptions
- Software Subscription
- Usage expansion through higher monthly lead tiers
- Software Subscription
- Partnership-led or add-on product revenue
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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B2B SaaS for identifying website visitors and converting intent into leads.
European B2B sales intelligence and account-based advertising platform.
Cookie-free B2B visitor intelligence and lead generation software.
B2B data and go-to-market software platform for revenue teams.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Web Developer(Mid-Level) | Engineering & Development | Bochum |
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Questions about SalesViewer
What is SalesViewer?
SalesViewer is a B2B SaaS platform that identifies anonymous website visitors at company level and turns them into actionable sales leads with behavioural insight and integrations.
Who uses SalesViewer?
It is used by B2B sales teams, marketing teams, demand generation managers and revenue operations teams that want to convert website traffic into pipeline.
How does SalesViewer make money?
It makes money through recurring subscription plans priced mainly by the number of identified leads or lead volume per month.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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