SalesViewer

Unlock OMR Festival 2024: Join Guided Tours on May 7!

OMR published a guide to the Guided Tours taking place on Tuesday, 7 May during the OMR Festival 2024 (May 7–8, Hamburg Messe). The article explains the two-step application process for Masterclasses, Guided Tours and Side Events: attendees must hold an OMR Festival ticket linked to their myOMR account and apply via the event-selection timetable and applicant tool. Applications run from 4 April to 24 April 2024 and assigned places are emailed from 30 April. OMR expects about 70,000 visitors, 800+ speakers and 1,000+ exhibitors. The piece lists more than 150 Guided Tours scheduled for 7 May across marketing, commerce, AI, CRM, programmatic advertising, retail media, content and HR topics and names multiple tour leaders and topic highlights.

2024's OMR50: Germany's Digital Economy Trailblazers Revealed

OMR and Horizont published the OMR50 list for 2024, a ranked editorial selection of 50 notable figures across Germany’s digital economy, creator ecosystem and startup scene. The list includes entrepreneurs, investors, founders, creators, musicians and policymakers, from Susanne Klatten (ranked #1) to creators and startup founders such as Jan Leike (OpenAI), Johannes Reck (GetYourGuide), André Christ (LeanIX) and Alex Blania (Tools for Humanity / Worldcoin). The article highlights recent funding and exit events referenced in the profiles (for example a $500M funding round for Aleph Alpha with participation from Schwarz Gruppe and Bosch, SAP’s acquisition of LeanIX for reportedly more than $1B, Jobrad surpassing €1bn revenue in 2022, and multiple venture fundraises). The OMR50 is presented as a subjective editorial snapshot of who created large reach, viral moments, notable exits or influential innovation in the digital economy in 2023–2024.

SalesViewer Expands to US, Challenges HubSpot and Salesforce

SalesViewer, a cookie-less Bochum-based sales intelligence startup, is accelerating its expansion into the United States. The tool identifies anonymous website visitors, tracks product views and campaign sources, and records visitor interactions on video to aid sales outreach. Since 2011 the platform has operated without cookies and claims around 15% of site visitors are fully identifiable. The US push follows strong growth: 2017–2020 saw >10x growth in customers and a 5x increase in revenue to a lower multi-digit million range; major clients include Statista, Flaschenpost, Deutsche Messe, Stepstone, and Cyberport. A US office in New York is planned for 2021, and a US Sales Director was slated to be hired around September 2020. Google officially lists SalesViewer as a recommended tool in training materials, and the company previously won the 2019 Newcomer of the Year Award from the NY-based Deutsch-Amerikanische Handelskammer (AHK).