leboncoin
French classifieds marketplace for consumers, professionals and advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- LBC France
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- France
- Company size
- 1,001–5,000
- Market role
- B2C Consumer App / Platform
- Official website
- leboncoin.fr
What leboncoin does
The company operates a two-sided digital marketplace with embedded media monetisation. It attracts large consumer traffic through free or low-friction classifieds participation, then converts that liquidity into paid services for professional sellers, category specialists and advertisers. Value is created by aggregating local demand and supply across multiple verticals, facilitating discovery and communication, and layering commercial tools such as professional accounts, listing promotion, secure payment, delivery and advertising inventory on top of that marketplace activity.
Category differentiation
This company is the French operator of the leboncoin marketplace, not a standalone advertising technology vendor or a pure media publisher. It is also distinct from Adevinta itself, which is the parent marketplace group.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
LBC France operates leboncoin, a French online classifieds and marketplace platform serving private individuals and professional sellers across second-hand goods, vehicles, property, employment, services and holiday rentals. The business combines a high-traffic consumer marketplace with professional commercial tools, including paid listing insertion, credits, shopfront pages, lead-generation workflows and promoted placement. It also runs an advertising sales offering that sells display, native and audience-extension inventory on leboncoin’s web and mobile properties. The company makes money through a hybrid model: B2B monetisation from professional sellers and service providers, advertising revenue from brands and agencies, and transaction-related services such as secure payment and delivery on eligible purchases. Its customer base spans consumers using the marketplace for local buying and selling, and businesses including vehicle dealers, estate agents, employers, tourism operators and local service providers seeking visibility and leads in France.
Business model & monetisation
leboncoin monetises through a hybrid marketplace and advertising model. Professional sellers pay category-based insertion fees, prepaid credits, listing extensions and paid visibility options such as promoted placement, urgent labels and featured listings. Businesses can also subscribe to dedicated shop or showcase pages and recurring professional packages. The company sells display, native and audience-extension advertising inventory to brands, agencies and local advertisers. It also captures revenue from transaction-related services, including secure payment and delivery workflows on eligible transactions, and from paid consumer service add-ons in selected verticals such as rentals.
- Professional listing insertion fees and credits
- Service Fee
- Paid visibility options and professional shopfront pages
- Software Subscription
- Advertising inventory sales
- Ad-Supported
- Secure payment and delivery related services
- Percentage Take-Rate
- Consumer premium service add-ons in selected verticals
- One-time Sale
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Kleinanzeigen
Germany’s classifieds marketplace for local consumer and commercial trading.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Mid Backend Go engineer Team Subscription (F/N/H)(Mid-Level) | Product & Tech | Paris, France | |
| Engineering Manager - CI/CD & Developer Productivity (F/N/H)(Manager) | Product & Tech | Paris, France | |
| Backend Go Engineer - Team CG Explore (F/N/H)(Mid-Level) | Product & Tech | Paris, France | |
| Backend Go Developer — Team Adlife (F/N/H)(Mid-Level) | Product & Tech | Paris, France | |
| Infrastructure Engineer (H/F/N)(Mid-Level) | Product & Tech | Paris, France |
Explore company relationships
Questions about leboncoin
What is leboncoin?
leboncoin is a French online classifieds and marketplace platform operated by LBC France for goods, vehicles, property, jobs, services and rentals.
Who uses leboncoin?
Private buyers and sellers use it for local transactions, while professional sellers, estate agents, dealers, employers and advertisers use it for visibility, leads and media access.
How does leboncoin make money?
It earns revenue from paid professional listings, credits, promoted placement, shopfront subscriptions, advertising sales and transaction-related services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
Continue your research on leboncoin
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.