Kueez

Kueez combines a B2B adtech model with an owned-media publishing model. On the B2B side, it provides publisher infrastructure for programmatic monetisation, inventory management and yield optimisation, creating value by helping publishers improve fill rates and revenue. On the owned-media side, it publishes quiz-led entertainment content to attract consumer traffic and monetises that audience via advertising. This structure lets it participate both as a technology vendor to publishers and as a media owner monetising its own inventory.

Kueez is an Israeli digital media and advertising technology company operating through a consumer content property and a set of publisher monetisation tools. Its B2B products include KueezRTB, a supply-side platform for digital publishers, and a broader monetisation and performance marketing stack that helps publishers and marketers manage inventory, yield, media buying integration and conversion optimisation.

The company makes money through a hybrid model: programmatic take rates on ad inventory transacted through its SSP, software-style platform fees for monetisation and performance marketing tools, and advertising revenue generated from its owned consumer publishing site. Its paying customers are primarily digital publishers, media owners, ad operations teams, performance marketers and media buyers, while its consumer audience is monetised indirectly through advertising.