Kueez
Kueez is a publisher monetisation platform with an owned viral content publisher.
Analyst Perspective
Kueez is an Israeli digital media and advertising technology company operating through a consumer content property and a set of publisher monetisation tools. Its B2B products include KueezRTB, a supply-side platform for digital publishers, and a broader monetisation and performance marketing stack that helps publishers and marketers manage inventory, yield, media buying integration and conversion optimisation. The company makes money through a hybrid model: programmatic take rates on ad inventory transacted through its SSP, software-style platform fees for monetisation and performance marketing tools, and advertising revenue generated from its owned consumer publishing site. Its paying customers are primarily digital publishers, media owners, ad operations teams, performance marketers and media buyers, while its consumer audience is monetised indirectly through advertising.
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Key insights about Kueez
Category Differentiation
Kueez is not just a consumer quiz website; it also operates publisher monetisation and performance marketing technology. It should be distinguished from pure content recommendation networks or standalone SSP vendors because it combines owned media with adtech products.
Kueez: About
Kueez combines a B2B adtech model with an owned-media publishing model. On the B2B side, it provides publisher infrastructure for programmatic monetisation, inventory management and yield optimisation, creating value by helping publishers improve fill rates and revenue. On the owned-media side, it publishes quiz-led entertainment content to attract consumer traffic and monetises that audience via advertising. This structure lets it participate both as a technology vendor to publishers and as a media owner monetising its own inventory.
How Kueez Works & Monetises
Business model analysis and core revenue streams
Kueez uses a mixed monetisation model. Its SSP and monetisation suite likely generate revenue through programmatic take rates, platform fees and software-style commercial agreements tied to publisher monetisation. Its performance marketing platform appears to be monetised through SaaS-style access and related commercial usage. Separately, its owned publisher properties generate advertising revenue from display, native and video impressions sold against consumer traffic.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Kueez: Frequently Asked Questions
What is Kueez?
Kueez is an Israeli company that combines a consumer content publisher with publisher monetisation and performance marketing technology.
Who uses Kueez?
Its direct customers are digital publishers, media owners, ad operations teams, performance marketers and media buyers, while consumers use its entertainment content site.
How does Kueez make money?
It earns revenue from SSP take rates, software-style monetisation tools and advertising sold on its owned media properties.
Company Facts
- Founded
- 2015
- Headquarters
- Israel
- Core Segment
- Publisher & Media Owner
- Company Size
- 50–200
- Official Link
- kueez.com