Kueez
Publisher monetisation platform with an owned viral content publisher.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Kueez Entertainment Ltd.
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Israel
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Official website
- kueez.com
What Kueez does
Kueez combines a B2B adtech model with an owned-media publishing model. On the B2B side, it provides publisher infrastructure for programmatic monetisation, inventory management and yield optimisation, creating value by helping publishers improve fill rates and revenue. On the owned-media side, it publishes quiz-led entertainment content to attract consumer traffic and monetises that audience via advertising. This structure lets it participate both as a technology vendor to publishers and as a media owner monetising its own inventory.
Category differentiation
Kueez is not just a consumer quiz website; it also operates publisher monetisation and performance marketing technology. It should be distinguished from pure content recommendation networks or standalone SSP vendors because it combines owned media with adtech products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Kueez is an Israeli digital media and advertising technology company operating through a consumer content property and a set of publisher monetisation tools. Its B2B products include KueezRTB, a supply-side platform for digital publishers, and a broader monetisation and performance marketing stack that helps publishers and marketers manage inventory, yield, media buying integration and conversion optimisation. The company makes money through a hybrid model: programmatic take rates on ad inventory transacted through its SSP, software-style platform fees for monetisation and performance marketing tools, and advertising revenue generated from its owned consumer publishing site. Its paying customers are primarily digital publishers, media owners, ad operations teams, performance marketers and media buyers, while its consumer audience is monetised indirectly through advertising.
Business model & monetisation
Kueez uses a mixed monetisation model. Its SSP and monetisation suite likely generate revenue through programmatic take rates, platform fees and software-style commercial agreements tied to publisher monetisation. Its performance marketing platform is monetised through SaaS-style access and related commercial usage. Separately, its owned publisher properties generate advertising revenue from display, native and video impressions sold against consumer traffic.
- SSP transaction revenue
- Programmatic take-rate on publisher inventory
- Publisher monetisation suite
- SaaS / software platform fees
- Performance marketing platform
- SaaS / software access
- Owned media advertising
- Ad-supported publishing inventory sales
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Kueez Entertainment Ltd.
IAB vendor record: 1165
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Indexed sellers.json entries
- 2,874 · kueez.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Kueez
What is Kueez?
Kueez is an Israeli company that combines a consumer content publisher with publisher monetisation and performance marketing technology.
Who uses Kueez?
Its direct customers are digital publishers, media owners, ad operations teams, performance marketers and media buyers, while consumers use its entertainment content site.
How does Kueez make money?
It earns revenue from SSP take rates, software-style monetisation tools and advertising sold on its owned media properties.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
Continue your research on Kueez
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.