Kieler Nachrichten

Swiss Martech Gotom Revolutionizes German Publishing Ad Workflows

Swiss Martech company Gotom is gaining traction in the German publishing sector by offering an Order-Management System to streamline digital advertising workflows. Founded in 2015 and based in Zurich, Gotom’s cloud platform maps the full campaign workflow for both advertisers and publishers and integrates with existing systems. Wort & Bild Verlag, publisher of Apotheken Umschau and other titles, is deploying Gotom to optimize its digital marketing processes, following a prior proof-of-concept. Redaktionsnetzwerk Deutschland (RND) has used Gotom since 2022 to consolidate programmatic and IO-based campaign management and to push data to ad servers and SSPs. Donjeta Maloki, Gotom’s Team Lead Account Management, notes automation benefits and faster campaign setup as key drivers. The adoption underscores cross-border Martech deployment in German publishing and potential efficiency gains in campaign management.

Streamlining Publisher Workflows with Order Management Systems

An interview explains how Order Management Systems (OMS) help publishers simplify commercial workflows. OMS capture, manage, and monitor orders, and push campaigns to ad servers or SSPs, while centralizing collaboration among sales, inside sales, and AdOps. They automate invoicing and revenue clearing, including complex multi-entity adjustments that reflect commissions, discounts, minimum CPMs, and revenue from I/O and programmatic deals. Revenues are sent to ERP systems (often SAP or Datev) for automated posting. OMS integrate with ad servers, SSPs, ERP, CRM, and BI to harmonize data such as customer details and publisher terms like agency commissions and group discounts; the product supports complex pricing logic and real-time data transfer. In Germany, larger Vermarkter sometimes rely on in-house or customized ERP solutions, but the vendor offers a standardized SaaS alternative for both large and small players. Notable German customers include Visoon, Olympia-Verlag (Quarter Media), Redaktionsnetzwerk Deutschland, KStA Medien, Smartstream.tv, and Targetvideo. Future focus: broader automation for collaboration with buyers and Private Marketplaces.

End of Year: Set Up for 2022 Success

OnlineMarketing.de publishes a Europe-wide Jobs of the Week feature featuring multiple digital marketing and adtech openings. The piece highlights roles such as Social Media Campaign Manager (60-100%) and Online Marketing Manager (Paid & Performance Marketing), plus a Trainee Online Marketing (SEA) program at blueSummit. It notes blueSummit’s presence in Munich, Hamburg, and Berlin and lists clients including MediaMarkt, ARAG, and Ernsting`s family. The Kieler Nachrichten is named as the client for the Online Marketing Manager role, and the article invites employers to post vacancies via contact person Niels. Many listings indicate hybrid or remote work options, and the Jobbörse is framed as a Europe-wide hub for marketing and adtech careers across corporate and agency contexts.