Automotive OEMs & Vehicle Telematics · Advertiser / Brand
JURA
Premium automatic coffee machine manufacturer for homes and workplaces.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- JURA Elektroapparate AG
- Entity type
- COMPANY
- Founded
- 1931
- Headquarters
- Switzerland
- Company size
- 501–1,000
- Market cluster / sector
- Automotive OEMs & Vehicle Telematics
- Market role
- Advertiser / Brand
- Official website
- jura.com
What JURA does
JURA creates value by manufacturing premium automatic coffee machines and distributing them through a hybrid model of direct online sales, branded retail touchpoints and authorised channel partners. The business is fundamentally hardware-led, with digital services supporting product selection, customer support, installed-base management and commercial retention. In professional settings, connected software extends the usefulness of the machines and supports operational oversight, which increases customer stickiness and supports future replacement and accessory demand.
Category differentiation
JURA is a premium coffee machine manufacturer, not a software-first SaaS company or a digital advertising platform. It is distinct from regional Jura-named businesses unrelated to coffee appliances.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
JURA Elektroapparate AG is a Swiss manufacturer of automatic speciality coffee machines for consumers and professional environments. Its core business is the design, production and sale of premium coffee hardware for domestic kitchens, offices and hospitality settings. The company operates as a privately held appliance manufacturer rather than a software, adtech or media business. It sells through official online shops, brand-led consultation channels and authorised retail partners across multiple country domains, including Switzerland, Germany, Austria and the United States. JURA generates most revenue from one-time sales of premium coffee machines, supported by recurring accessory and consumable purchases. It also uses digital channels to support conversion and retention, including JURA LIVE for remote product consultation and JURA Business Connect for web-based monitoring and management of professional machines. Business Connect strengthens the commercial offer for office and hospitality customers by adding remote management and billing-related functionality around installed machines.
Business model & monetisation
JURA monetises primarily through one-time sales of premium automatic coffee machines. It generates additional revenue from accessories and related consumables sold through its direct e-commerce storefronts and retail channels. Its digital consultation service supports conversion rather than functioning as a standalone paid product. JURA Business Connect enhances the professional machine offer through web-based monitoring and management capabilities and is used as a value-add or bundled software layer to support commercial hardware adoption and retention.
- Automatic coffee machine sales
- One-time Sale
- Accessories and related consumables
- Retail Margin
- Professional connectivity and machine management
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Unlock Full Intelligence Profile for JURA
Get unlimited access to corporate ownership, historical M&A transactions, verified tech stack telemetry, and live market signals in the interactive Knowledge Graph.
Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Roger Federer stars in new Jura coffee machine ad
Marketing Campaign · Recorded impact score: 1/5
Swiss coffee machine manufacturer Jura has launched a new advertising campaign featuring former tennis champion Roger Federer. The spot, created by agency Halder Record, shows Federer following a white light stripe reminiscent of tennis court lines that leads him to a coffee machine. The campaign, produced by Prodigious Zürich and directed by Ian Oggenfuss, was filmed in Switzerland in spring and is being rolled out globally from September. It marks Federer's continued role as brand ambassador for Jura, following the end of his collaboration with Schweiz Tourismus. Jura's marketing team includes CEO Emanuel Probst, Head of Marketing Services & Communications Xavier Hadorn, and others. The campaign aims to promote Jura's new fully automatic coffee machine.
- Jura launched a new advertising campaign featuring Roger Federer.
- The campaign was created by Halder Record.
Explore company relationships
Questions about JURA
What is JURA?
JURA is a Swiss manufacturer of premium automatic speciality coffee machines for home, office and food-service use.
Who uses JURA?
JURA serves consumers buying premium coffee machines and businesses such as offices and hospitality venues using professional machines.
How does JURA make money?
JURA makes money mainly from selling coffee machines, plus accessories and related products, with digital services supporting conversion and retention.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
Continue your research on JURA
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.
Unlock full intelligence profile, ownership & live market signals