Automated Marketing Data Connectors · MarTech Vendor
Invenna
Enterprise CDP and KYC SaaS for unified customer data.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- Netherlands
- Company size
- 10–49
- Market cluster / sector
- Automated Marketing Data Connectors
- Market role
- MarTech Vendor
- Official website
- invenna.nl
What Invenna does
Invenna operates a B2B SaaS model centred on proprietary data infrastructure software. It creates value by consolidating fragmented customer and transaction data into a single governed data layer that supports downstream marketing activation, analytics, compliance monitoring and case workflows. The platform becomes embedded in enterprise operations through integrations, governance controls and process dependency, which increases retention and enables cross-sell between marketing and financial compliance use cases.
Category differentiation
Invenna is a B2B enterprise software vendor, not a consumer finance app or a generic marketing agency. Its core products are a customer data platform and a KYC/AML workflow platform rather than a standalone ad-buying tool.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Invenna is a Dutch private B2B software company that sells two core SaaS products: a Customer Data Platform for customer data unification, segmentation and journey orchestration, and a KYC platform for customer due diligence, transaction monitoring and AML case handling. The business serves enterprise marketing, CRM and data teams as well as financial institutions and compliance teams. It is part of TDA Group BV and expanded its product foundation in 2023 through the merger with Human Inference, adding master data management capabilities. The company generates revenue through recurring enterprise software subscriptions, supplemented by implementation, integration and support services. Its value proposition is built around consolidating fragmented customer and transaction data into a unified operational view that supports both commercial activation and regulated compliance processes.
Business model & monetisation
Invenna monetises through enterprise software subscriptions for its CDP and KYC platforms. Contracts are sold on a recurring basis and are typically structured around platform access, modules, user seats, data volume and deployment scope. Additional revenue comes from implementation, custom integration work, configuration, onboarding and ongoing support services.
- CDP software subscriptions
- Software Subscription
- KYC platform subscriptions
- Software Subscription
- Implementation and integration services
- Service Fee
- Support and ongoing configuration
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Composable European CDP and marketing cloud for enterprises.
Customer data platform for unified profiles and activation.
Omnichannel marketing automation and CDP software for businesses.
B2B SaaS platform for customer data and analytics.
Integrated marketing cloud for data, analytics and automation.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
TDA Technology: samen verder onder één naam
Recorded impact score: 4/5
Invenna, Human Inference en Campaigns Unlimited gaan vanaf vandaag samen verder als TDA Technology
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Questions about Invenna
What is Invenna?
Invenna is a Dutch private B2B software company that provides a Customer Data Platform and a KYC platform for unified customer and transaction data management.
Who uses Invenna?
Invenna is used by enterprise marketing, CRM and data teams, and by financial institutions, compliance teams and AML analysts.
How does Invenna make money?
Invenna makes money through recurring enterprise SaaS subscriptions for its platforms, plus implementation, integration and support fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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