Integral Stream

Integral Stream provides B2B adtech infrastructure for digital media monetisation. It connects publishers and broadcasters with programmatic demand through a supply-side platform and marketplace, manages auction logic across deal types, and offers analytics and optimisation features designed to improve yield and campaign performance. Value is created by aggregating supply, attracting demand partners and improving inventory utilisation through its hybrid auction mechanics.

Integral Stream is a UK-based advertising technology company operating a proprietary programmatic monetisation platform centred on connected TV and cross-screen inventory. Its platform functions primarily as a supply-side monetisation layer, using header bidding and a hybrid auction model that allows video and banner demand to compete for the same inventory. It supports open marketplace, private marketplace, private deals and programmatic guaranteed transactions across CTV, OTT, web, mobile and in-app environments.

The company appears to generate revenue by facilitating programmatic transactions between publishers, broadcasters, OTT app owners and demand-side participants such as DSPs, agencies and advertisers. Its value proposition is to help supply owners improve fill rates and yield, while giving buyers access to cross-screen inventory and auction analytics. Based on the available information, it is a small, active private company at an early stage rather than a scaled global SSP operator.