Integral Stream
CTV-focused SSP and hybrid auction monetisation platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- INTEGRALSTREAM LTD
- Entity type
- COMPANY
- Founded
- 2022
- Headquarters
- Suite 17077, 43 Bedford Street, London, England, WC2E 9HA
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- integralstream.com
What Integral Stream does
Integral Stream provides B2B adtech infrastructure for digital media monetisation. It connects publishers and broadcasters with programmatic demand through a supply-side platform and marketplace, manages auction logic across deal types, and offers analytics and optimisation features designed to improve yield and campaign performance. Value is created by aggregating supply, attracting demand partners and improving inventory utilisation through its hybrid auction mechanics.
Category differentiation
This is an adtech monetisation platform for CTV and cross-screen inventory, not a video streaming service or a media owner. It is closer to an SSP and header bidding marketplace than to a creative agency or DSP.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Integral Stream is a UK-based advertising technology company operating a proprietary programmatic monetisation platform centred on connected TV and cross-screen inventory. Its platform functions primarily as a supply-side monetisation layer, using header bidding and a hybrid auction model that allows video and banner demand to compete for the same inventory. It supports open marketplace, private marketplace, private deals and programmatic guaranteed transactions across CTV, OTT, web, mobile and in-app environments. The company generates revenue by facilitating programmatic transactions between publishers, broadcasters, OTT app owners and demand-side participants such as DSPs, agencies and advertisers. Its value proposition is to help supply owners improve fill rates and yield, while giving buyers access to cross-screen inventory and auction analytics. Based on the available information, it is a small, active private company at an early stage rather than a scaled global SSP operator.
Business model & monetisation
The company primarily monetises through a percentage take-rate on media transacted through its marketplace and SSP infrastructure, potentially supplemented by platform access or onboarding support. The available product evidence points to performance-linked monetisation tied to inventory monetisation, deal execution and programmatic transaction volume rather than disclosed fixed-seat consumer pricing.
- Programmatic marketplace transaction fees
- Percentage take-rate on media spend or monetised inventory
- SSP platform access and monetisation tooling
- Software Subscription
- Onboarding and implementation support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
INTEGRALSTREAM LTD
IAB vendor record: 1437
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 4, 7
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 104 · integralstream.com
Products & market categories
Technology
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Integral Stream
What is Integral Stream?
Integral Stream is a UK-based adtech company providing a CTV-focused supply-side monetisation and programmatic marketplace platform.
Who uses Integral Stream?
Its users are mainly publishers, broadcasters, OTT app owners, agencies, DSPs and advertisers involved in programmatic buying and selling.
How does Integral Stream make money?
It appears to make money primarily through transaction-based programmatic marketplace fees, with possible supplementary platform or service revenue.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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