Integral Stream
Integral Stream is a cTV-focused SSP and hybrid auction monetisation platform.
Analyst Perspective
Integral Stream is a UK-based advertising technology company operating a proprietary programmatic monetisation platform centred on connected TV and cross-screen inventory. Its platform functions primarily as a supply-side monetisation layer, using header bidding and a hybrid auction model that allows video and banner demand to compete for the same inventory. It supports open marketplace, private marketplace, private deals and programmatic guaranteed transactions across CTV, OTT, web, mobile and in-app environments. The company appears to generate revenue by facilitating programmatic transactions between publishers, broadcasters, OTT app owners and demand-side participants such as DSPs, agencies and advertisers. Its value proposition is to help supply owners improve fill rates and yield, while giving buyers access to cross-screen inventory and auction analytics. Based on the available information, it is a small, active private company at an early stage rather than a scaled global SSP operator.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Integral Stream
Category Differentiation
This is an adtech monetisation platform for CTV and cross-screen inventory, not a video streaming service or a media owner. It is closer to an SSP and header bidding marketplace than to a creative agency or DSP.
Integral Stream: About
Integral Stream provides B2B adtech infrastructure for digital media monetisation. It connects publishers and broadcasters with programmatic demand through a supply-side platform and marketplace, manages auction logic across deal types, and offers analytics and optimisation features designed to improve yield and campaign performance. Value is created by aggregating supply, attracting demand partners and improving inventory utilisation through its hybrid auction mechanics.
How Integral Stream Works & Monetises
Business model analysis and core revenue streams
The company most likely monetises through a percentage take-rate on media transacted through its marketplace and SSP infrastructure, potentially supplemented by platform access or onboarding support. The available product evidence points to performance-linked monetisation tied to inventory monetisation, deal execution and programmatic transaction volume rather than disclosed fixed-seat consumer pricing.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Ad Format
Recent Signals (Integral Stream)
The Connected TV Open Advertising Marketplace
Integral Stream introduces an independent data-driven advanced TV platform for all screen video, focusing on maximizing revenue through various monetization strategies and advanced technology.
Read original sourceMPU Ads Can Boost Video Supply and Cut Costs
Videoflare, a London-based video advertising startup launched by Adam Boast and John-Paul Wevers (former AOL and Smartclip executives), proposes using 300x350 MPU ad units to expand online video supply and reduce advertising costs. The company syndicates video content and pre-roll via a proprietary autoplay player, buying inventory programmatically (including RTB) to achieve immediate scale and price control, while engaging publishers to offer reach-extension opportunities. To address viewability and safety, Videoflare manually curates thousands of sites, partners with Integral to audit key metrics across campaigns, and references IAB video viewability guidelines (50% in-view for at least 2 seconds). The interview frames industry consolidation as ongoing and emphasizes delivering brand-safe, viewable, fraud-free inventory at affordable rates that complement offline schedules, highlighting Videoflare’s nimble approach as a differentiator for both advertisers and publishers.
Read original sourceIntegral Stream: Frequently Asked Questions
What is Integral Stream?
Integral Stream is a UK-based adtech company providing a CTV-focused supply-side monetisation and programmatic marketplace platform.
Who uses Integral Stream?
Its users are mainly publishers, broadcasters, OTT app owners, agencies, DSPs and advertisers involved in programmatic buying and selling.
How does Integral Stream make money?
It appears to make money primarily through transaction-based programmatic marketplace fees, with possible supplementary platform or service revenue.
Company Facts
- Founded
- 2022
- Headquarters
- Suite 17077, 43 Bedford Street, London, England, WC2E 9HA
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- integralstream.com