Inspired Thinking Group (ITG)

ITG operates a hybrid B2B model that blends enterprise software with service delivery. It develops and licenses proprietary Storyteq products for creative automation, DAM, workflow orchestration and commerce content management, then layers advisory, implementation, production and operational support on top. This creates value by embedding ITG into the full content lifecycle, from asset creation and localisation through governance, automation, distribution and optimisation.

ITG is a UK-headquartered marketing technology and content operations company serving enterprise brands and marketing teams. Its core offering combines proprietary Storyteq software for creative orchestration, digital asset management, workflow automation and commerce content operations with managed services spanning content production, implementation, integration and ongoing marketing operations.

The company makes money through a hybrid model of recurring SaaS licences, implementation and integration fees, and retainer or project-based managed services. Its customers are primarily large enterprises, global brand teams, marketing operations leaders, retail marketers and e-commerce organisations that need to create, govern, localise and distribute marketing content at scale across multiple channels.