hyScore

hyScore is a German adtech company that develops cloud-based contextual intelligence and campaign measurement products for programmatic advertising. Its product set includes contextual targeting, URL-level campaign analytics, video and audio contextual classification, API-based semantic analysis and post-bid ad quality measurement. The company sells primarily to advertisers, agencies, trading teams, publishers, SSPs and adtech platforms rather than to consumers. The business generates revenue through a mix of software licensing, data activation fees, usage-based API access and managed service arrangements tied to campaign execution and measurement. Its core value proposition is privacy-first, cookieless targeting and transparency at full URL level, which helps media buyers and supply partners improve targeting, brand safety, optimisation and fraud detection in digital advertising workflows.