hyScore
Contextual targeting and ad measurement software for programmatic advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- hyScore.io GmbH
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Reichenberger Str. 35, 10999 Berlin, Germany
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- hyscore.io
What hyScore does
hyScore operates as a B2B adtech vendor. It creates proprietary contextual analysis and advertising quality technology, then monetises that capability through software access, data activation within programmatic media buying environments, managed analytics services and API delivery. Value is created by turning page, video and audio content into machine-readable contextual signals and campaign intelligence that buyers and supply-side partners can use to target, measure and improve advertising outcomes without relying on cookies.
Category differentiation
hyScore is a B2B adtech and contextual intelligence vendor, not a consumer scoring app or generic AI consultancy. It is distinct from larger verification platforms because its offering centres on URL-level contextual segmentation, campaign transparency and related measurement tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
hyScore is a German adtech company that develops cloud-based contextual intelligence and campaign measurement products for programmatic advertising. Its product set includes contextual targeting, URL-level campaign analytics, video and audio contextual classification, API-based semantic analysis and post-bid ad quality measurement. The company sells primarily to advertisers, agencies, trading teams, publishers, SSPs and adtech platforms rather than to consumers. The business generates revenue through a mix of software licensing, data activation fees, usage-based API access and managed service arrangements tied to campaign execution and measurement. Its core value proposition is privacy-first, cookieless targeting and transparency at full URL level, which helps media buyers and supply partners improve targeting, brand safety, optimisation and fraud detection in digital advertising workflows.
Business model & monetisation
hyScore monetises through SaaS subscriptions, contextual data licensing and campaign-linked usage fees. Its ACT product is sold into programmatic activation workflows via data CPM fees, platform licensing or marketplace integrations; ACTinsights uses a managed-service model with setup fees and recurring CPM-linked reporting charges; ACTanalyze is suited to usage-based API billing via cloud marketplace access; and Spotter is sold via subscription or campaign-volume-based pricing for post-bid measurement and fraud detection.
- Contextual targeting activation
- Data CPM fees and platform licensing
- Campaign analytics and managed transparency services
- Setup fees plus recurring CPM-linked managed service charges
- API-based contextual analysis
- Usage-based API billing via cloud marketplace or direct access
- Ad fraud and placement quality measurement
- SaaS subscription or campaign-volume-based pricing
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
hyScore.io GmbH
IAB vendor record: 1201
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2, 7, 8, 10
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about hyScore
What is hyScore?
hyScore is a German B2B adtech company that provides contextual targeting, campaign analytics, API-based semantic analysis and ad quality measurement for programmatic advertising.
Who uses hyScore?
Its customers include advertisers, media agencies, programmatic trading teams, publishers, video SSPs, developers and adtech platforms.
How does hyScore make money?
It earns revenue from SaaS subscriptions, contextual data activation fees, managed service pricing and usage-based API or campaign measurement charges.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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