Haymarket

Ozone and Content Ignite Partnership Expands UK Publisher Monetisation

Ozone has partnered with publisher monetisation platform Content Ignite to open Ozone’s demand and monetisation technology to Content Ignite’s publisher partners. Ozone, originally formed as The Ozone Project in 2018 by The Guardian, News UK, The Telegraph and Reach, has expanded to include other publishers such as Mail Metro Media and The Independent. Content Ignite’s Fusion ad tech platform is used by more than 400 publishers — including The Observer, Global, Haymarket, The Weather Channel and PinkNews — whose publishers will now gain access to Ozone’s prebid server capability. Ozone says the move aims to give specialist and independent publishers access to monetisation technology typically available to larger publishers, with Ozone’s CTO Danny Spears highlighting the strategic importance of broader access to such technology.

Netflix and NBCUniversal Innovate with Hybrid 'Phygital' Marketing

Netflix and NBCUniversal are testing hybrid "phygital" marketing campaigns that combine in-person fan experiences with digital engagement to deepen audience interaction beyond traditional trailers and ads. Company executives discussed the approach during a panel at the Campaign Convene 2026 conference, describing tactics such as themed pop-ups, fan events and digital extensions (QR codes, apps, social integrations) that encourage user-created content and sustained conversation before and after releases. The article notes technology and data—customer data systems, location services and social analytics—help studios measure attendance, scans and online sharing. The trend responds to fragmented attention across streaming, short-form social platforms and gaming, a shift Deloitte’s 2024 Digital Media Trends survey highlighted.

Dentsu Names Takeshi Sano CEO Amid Major Leadership Shakeup

Dentsu has appointed Takeshi Sano as its new president and global CEO, effective March 27, 2026. Sano, who currently serves as CEO of Dentsu Japan and deputy global COO, will replace Hiroshi Igarashi. The leadership change coincides with a difficult period for the holding company: Dentsu reported a ¥327.6 billion net loss for fiscal 2025, driven primarily by a ¥310.1 billion goodwill impairment tied to its international operations, and has suspended its year‑end dividend. The company has also been exploring the sale of its international business, which comprises operations outside Japan across the Americas, EMEA and APAC.