Grupa ZPR Media

The company operates a portfolio media model. It builds and aggregates audience attention through owned editorial, radio and print brands, then monetises that attention through direct ad sales, programmatic inventory monetisation, sponsorships and branded content. Around this core, it sells adjacent B2B services including campaign execution, audiovisual production, studio infrastructure, and music distribution and monetisation services. Value is created by combining owned media inventory with service capabilities that deepen advertiser and partner spend within the group.

Grupa ZPR Media is a Polish multimedia group operating a portfolio of publisher brands, radio assets, advertising sales operations, and content production services. Based on the provided inputs, its activities include digital publishing sites such as Murator.pl, Urzadzamy.pl and MuratorPlus.pl, radio and audio properties including Eska Rock, and a digital monetisation arm, IDMnet, which sells and executes advertising campaigns across owned and partner inventory.

The group generates revenue primarily from advertising across digital, audio, radio and print, supplemented by managed programmatic execution, production services, studio rental, and music distribution or rights-related income. Its paying customers are mainly advertisers, media agencies, brands, broadcasters, event organisers, artists, labels and other commercial partners, while its consumer media brands attract audiences that are then monetised through advertising and sponsorship.