Grupa ZPR Media
Grupa ZPR Media is a polish media group spanning publishing, radio, ad sales and production.
Analyst Perspective
Grupa ZPR Media is a Polish multimedia group operating a portfolio of publisher brands, radio assets, advertising sales operations, and content production services. Based on the provided inputs, its activities include digital publishing sites such as Murator.pl, Urzadzamy.pl and MuratorPlus.pl, radio and audio properties including Eska Rock, and a digital monetisation arm, IDMnet, which sells and executes advertising campaigns across owned and partner inventory. The group generates revenue primarily from advertising across digital, audio, radio and print, supplemented by managed programmatic execution, production services, studio rental, and music distribution or rights-related income. Its paying customers are mainly advertisers, media agencies, brands, broadcasters, event organisers, artists, labels and other commercial partners, while its consumer media brands attract audiences that are then monetised through advertising and sponsorship.
Analyst Signal Briefing
Archived (Stand: 6 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Grupa ZPR Media has further restructured its executive leadership, with Ewa Rosiewicz replacing Rafał Arciszewski as President of both TIME SA and Radio Eska SA to oversee the radio and internet divisions. Supporting this transition, Paweł Szaniawski has been appointed Vice President of TIME SA. Strategically, the group is expanding its digital footprint with the launch of "ESKA Story", a new editorial format on ESKA.pl, while simultaneously increasing the terrestrial reach of Eska ROCK across nine cities to bolster its multi-channel distribution.
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Key insights about Grupa ZPR Media
Subsidiaries
Grupa ZPR Media operates a network including Instytut Badań Pollster.
Competitors
Key competitors include Agora.
Similar Companies
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Acquisitions
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Category Differentiation
Grupa ZPR Media is a Polish media group, not a standalone adtech vendor or a single publisher brand. It should be distinguished from individual assets such as IDMnet, Murator or Eska Rock, which are business units or properties within the broader portfolio.
Grupa ZPR Media: About
The company operates a portfolio media model. It builds and aggregates audience attention through owned editorial, radio and print brands, then monetises that attention through direct ad sales, programmatic inventory monetisation, sponsorships and branded content. Around this core, it sells adjacent B2B services including campaign execution, audiovisual production, studio infrastructure, and music distribution and monetisation services. Value is created by combining owned media inventory with service capabilities that deepen advertiser and partner spend within the group.
How Grupa ZPR Media Works & Monetises
Business model analysis and core revenue streams
Monetisation is primarily advertising-led. The group sells display, audio, radio and print advertising, including programmatic private marketplace deals and managed campaign execution through IDMnet, likely earning media margins and service fees. Secondary revenue comes from project-based production services and studio rental, while music-related units appear to monetise through distribution revenue shares, rights monetisation, and associated creative services. Print titles may also contribute smaller subscription or copy-sales revenue alongside advertising.
Revenue Channels
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Grupa ZPR Media: Key Subsidiaries & Acquisitions
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Polish market research institute with proprietary panel and CAWI surveys.
Grupa ZPR Media: Key Competitors & Alternatives
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Polish media group spanning publishing, ad sales and monetisation.
Recent Signals (Grupa ZPR Media)
Joanna Parczyńska awansuje w Grupie ZPR Media
Joanna Parczyńska objęła funkcję Dyrektorki Pionu Audio-Wideo w Grupie ZPR Media. Zastąpiła w tej roli Jędrzeja Nowaka, który pozostanie w firmie jako konsultant ds. oferty cyfrowej.
Read original sourceGrupa ZPR Media: Frequently Asked Questions
What is Grupa ZPR Media?
Grupa ZPR Media is a Polish multimedia group operating publishing, radio, advertising sales, production and related media services.
Who uses Grupa ZPR Media?
Advertisers, agencies, brands, broadcasters, event organisers, artists and labels use its inventory and services, while consumers use its media brands.
How does Grupa ZPR Media make money?
It makes money mainly from advertising sales, programmatic monetisation, sponsorships, production services, studio rental and music distribution-related revenue.
Company Facts
- Founded
- 2014
- Headquarters
- ul. Jubilerska 10, 04-190 Warszawa, Poland
- Core Segment
- Publisher & Media Owner
- Company Size
- 1,001–5,000
- Official Link
- grupazpr.pl