Grupa ZPR Media
Polish media group spanning publishing, radio, ad sales and production.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- ul. Jubilerska 10, 04-190 Warszawa, Poland
- Company size
- 1,001–5,000
- Market role
- Publisher & Media Owner
- Official website
- grupazpr.pl
What Grupa ZPR Media does
The company operates a portfolio media model. It builds and aggregates audience attention through owned editorial, radio and print brands, then monetises that attention through direct ad sales, programmatic inventory monetisation, sponsorships and branded content. Around this core, it sells adjacent B2B services including campaign execution, audiovisual production, studio infrastructure, and music distribution and monetisation services. Value is created by combining owned media inventory with service capabilities that deepen advertiser and partner spend within the group.
Category differentiation
Grupa ZPR Media is a Polish media group, not a standalone adtech vendor or a single publisher brand. It should be distinguished from individual assets such as IDMnet, Murator or Eska Rock, which are business units or properties within the broader portfolio.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Grupa ZPR Media is a Polish multimedia group operating a portfolio of publisher brands, radio assets, advertising sales operations, and content production services. Based on the provided inputs, its activities include digital publishing sites such as Murator.pl, Urzadzamy.pl and MuratorPlus.pl, radio and audio properties including Eska Rock, and a digital monetisation arm, IDMnet, which sells and executes advertising campaigns across owned and partner inventory. The group generates revenue primarily from advertising across digital, audio, radio and print, supplemented by managed programmatic execution, production services, studio rental, and music distribution or rights-related income. Its paying customers are mainly advertisers, media agencies, brands, broadcasters, event organisers, artists, labels and other commercial partners, while its consumer media brands attract audiences that are then monetised through advertising and sponsorship.
Company news briefing
Briefing updated:
Grupa ZPR Media has further restructured its executive leadership, with Ewa Rosiewicz replacing Rafał Arciszewski as President of both TIME SA and Radio Eska SA to oversee the radio and internet divisions. Supporting this transition, Paweł Szaniawski has been appointed Vice President of TIME SA. Strategically, the group is expanding its digital footprint with the launch of "ESKA Story", a new editorial format on ESKA.pl, while simultaneously increasing the terrestrial reach of Eska ROCK across nine cities to bolster its multi-channel distribution.
Business model & monetisation
Monetisation is primarily advertising-led. The group sells display, audio, radio and print advertising, including programmatic private marketplace deals and managed campaign execution through IDMnet, likely earning media margins and service fees. Secondary revenue comes from project-based production services and studio rental, while music-related units appear to monetise through distribution revenue shares, rights monetisation, and associated creative services. Print titles may also contribute smaller subscription or copy-sales revenue alongside advertising.
- Advertising sales across digital, radio, audio and print
- Ad-supported inventory sales and sponsorship
- Programmatic PMP and campaign execution via IDMnet
- Media margin and managed service fees
- Production services and studio rental
- Project-based service fees
- Music distribution and monetisation
- Revenue share and service fees
- Print circulation or subscriptions
- Content / media subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Subsidiaries & acquisitions
- Instytut Badań Pollster
Polish market research institute with proprietary panel and CAWI surveys.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Dziennikarz informacyjny(Mid-Level) | Radio | Multi-Location (4 Locations) |
Explore company relationships
Questions about Grupa ZPR Media
What is Grupa ZPR Media?
Grupa ZPR Media is a Polish multimedia group operating publishing, radio, advertising sales, production and related media services.
Who uses Grupa ZPR Media?
Advertisers, agencies, brands, broadcasters, event organisers, artists and labels use its inventory and services, while consumers use its media brands.
How does Grupa ZPR Media make money?
It makes money mainly from advertising sales, programmatic monetisation, sponsorships, production services, studio rental and music distribution-related revenue.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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