Giant Leap

One Giant Leap For Cartkind: Instacart Takes its Ad Tech Off-Platform For The First Time

Instacart launched its first off-platform retail advertising suite, Carrot Ads, as part of the Instacart Platform alongside Carrot Warehouses and Carrot Insights. The offering serves ads on grocers' sites and apps and enables grocers to run their own direct campaigns or source demand from Instacart, with checkout and payment occurring on the grocer's site or app via an authenticated Instacart account. Revenue-sharing terms were not disclosed. Pilot customers named are Schnuck's, Plum Market, and Good Food Holdings. Carrot Insights provides exclusive metrics such as delivery times, delivery ratings and order sizes. The move expands Instacart's reach beyond its owned media and could alter dynamics with grocers who risk cannibalization if Instacart becomes too dominant. Ryan Mayward, Instacart’s VP of ad sales, described the platform as part of a broader effort to power every grocery transaction in North America, while Sucharita Kodali of Forrester cautioned about potential delisting by retailers.

Webtrekk at dmexco 2018: Cross-Device Analytics

Webtrekk showcased its cross-device data approach at dmexco 2018 in Cologne, emphasizing its Collect, Analyze, Activate three‑phase strategy to unify web, app, and marketing data for personalized customer experiences. The company highlighted data integrations for exchanging information and correlating online and offline processes to boost campaign performance and budgeting. It stressed a focus on first-party data, data ownership, and GDPR‑compliant practices, including a Work Lab on First Party Data (Work Lab 1, presented by Markus Nagel, Head of Consulting) and a 13:50 panel on the impact of First Party Data on Advertising moderated by Webtrekk founder Christian Sauer. The stand was Halle 8, C011/D018, with meeting requests via the sponsor site; the article notes sponsorship with OnlineMarketing.de.

Boost Conversions and ROI: ConversionCon Cologne 2016

ConversionCon 2016, held on October 27 at the LANXESS Arena in Cologne, was the first Cologne conference dedicated to conversion rate optimization (CRO) and ROI in performance marketing. Organized by ConversionCon and the tracking-tool company overheat, the event featured top CRO experts sharing practical use-case insights to turn website traffic into customers, improve online store usability, and optimize transaction-driven traffic. The program combined lectures, workshops, and panels covering techniques to raise conversion rates across various industries, with emphasis on UX and content, measurement, and actionable tactics. Notable speakers included Nils Kattau (LEAP), Ben Harmanus (Unbounce), Torsten Hubert, Christian Solmecke, Björn Tantau, and Britta Kristin Böhle (Trusted Shops). Attendees ranged from marketing managers to CEOs and agencies, and tickets offered a 5% discount. The conference also highlighted networking opportunities and insider tips for conversion optimization across different business models.