TEN13

Judges Announced for Australia Startup Battlefield

TechCrunch is bringing Startup Battlefield to Australia in partnership with Stripe, staging eight selected Australian early-stage startups — Aigentsphere, Apate.ai, Callease AI, Choosey App, Doomers AI, equ, LeadStory and Preve — to pitch live at Stripe Tour Sydney on August 19, 2026. Hosted by Isabelle Johannessen, the event will put founders in front of investors, press and the tech community; a judging panel including Jasmine Liew (Stripe APAC), Brendan Hill (Ten13) and Jarron Aizen (Hapana) will choose three prizewinners. The grand prize includes $15,000 in Stripe fee credits plus automatic entry to Startup Battlefield 200 at TechCrunch Disrupt 2026 in San Francisco (second and third place receive $5,000 and $2,000 in Stripe credits). Startup Battlefield has launched notable alumni such as Dropbox and Cloudflare.

Broadcasters Embrace Programmatic for Future Growth Surge

Programmatic advertising is poised to be the next growth engine for broadcasters, enabling premium content to be efficiently monetized across Connected TV, OTT, and mobile. The article cites broadcasters such as NBCUniversal, Network Ten, and RTL as examples of leveraging programmatic to scale audience targeting and impact. Global projections indicate programmatic will drive over 70% of digital ad spend by 2027, while Germany is expected to surpass €5 billion in 2025 with a 76% share in display and video. Programmatic is described as the new foundation for sustainable growth, complementing direct sales rather than replacing them, with benefits including higher CPMs and better inventory utilization when combined. It stresses the need for transparent, real-time yield optimization, video/CTV expertise, brand safety, data privacy, and strict control over rules and partnerships. Private marketplaces offer a useful entry point, but a holistic programmatic approach is required to realize full value.

Global Attention Platform Amplified Intelligence Raises AUD$3m In Oversubscribed Post-Seed Funding Round Led By TEN13 - ExchangeWire.com

Amplified Intelligence, an Adelaide-based global platform that measures human attention across digital and TV, closed a AUD$3 million post-seed funding round led by TEN13. The oversubscribed round marks the company’s first external capital and will fund its product roadmap and global expansion, including hires in the UK and US. Amplified’s AI-powered attention-tracking technology builds a comprehensive attention database to replace legacy metrics such as viewability and OTS, offering advertisers a more accurate view of campaign effectiveness. The company counts OMD, WPP, Shell, Mars, Pepsi, Twitter, Facebook and Spotify among its clients. The round precedes an anticipated Series A in 2022. CEO Karen Nelson-Field said the funding supports scaling the tech and pushing attention-based measurement as a standard for ad success, while TEN13’s Stew Glynn highlighted the industry shift away from impressions toward attention-based value.