Fitness Studios, Salons & Venue Management Software · B2B SaaS Provider
Timely
Booking, payments and operations software for beauty and wellness businesses.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Timely Limited
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Dunedin, New Zealand
- Company size
- 50–200
- Market cluster / sector
- Fitness Studios, Salons & Venue Management Software
- Market role
- B2B SaaS Provider
- Official website
- gettimely.com
What Timely does
Timely delivers proprietary vertical SaaS that becomes the operating system for appointment-based personal-care businesses. Customers use the platform to manage bookings, staff, client data, communications and checkout; this workflow concentration creates recurring subscription revenue and enables embedded payment monetisation. The platform creates value by reducing missed appointments, centralising client administration and automating customer rebooking and reminders.
Category differentiation
Timely is vertical business-management and payments software for personal-care operators, not a consumer appointment marketplace or a general-purpose calendar application.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Timely Limited trades as Timely, a cloud business-management platform for hair, beauty, wellness and aesthetic-service businesses. The platform combines online booking, appointment scheduling, client records, consultation forms, staff administration, marketing, loyalty, inventory and in-person or online payments. Timely operates as part of EverWell, an EverCommerce business unit, following EverCommerce’s acquisition of Timely Limited in 2021. Its direct customers are salons, spas, barbershops, tattoo studios, aesthetic clinics and other personal-care operators. Timely earns recurring revenue through monthly subscriptions charged per bookable staff member, supplemented by card-payment transaction fees, terminal-related charges and excess SMS usage.
Business model & monetisation
Timely uses monthly SaaS pricing per bookable staff member, with United States plans publicly listed from $26 per staff member per month and higher tiers at $39 and $47. It earns additional payment-processing revenue through percentage-plus-fixed transaction charges for in-person, online and international-card payments. Secondary charges include excess SMS usage and payment-terminal costs; acquisition is supported by a 14-day free trial and month-to-month billing without fixed-term contracts.
- Per-bookable-staff subscriptions
- Monthly SaaS subscription tiers
- Online and in-person payment processing
- Percentage transaction fee plus fixed charge
- Excess SMS messaging
- Usage-based fee
- Payment terminals
- Hardware and associated payment costs
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Wellness business software for scheduling, payments and customer engagement.
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Recent recorded signals
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Questions about Timely
What is Timely?
Timely is cloud software for personal-care businesses that combines online booking, scheduling, client management, staff administration, marketing and payments.
Who uses Timely?
Salon owners, spas, barbershops, tattoo studios, wellness businesses, aesthetic clinics and other appointment-based beauty operators use Timely.
How does Timely make money?
Timely earns monthly per-staff SaaS subscriptions, payment-processing fees, excess SMS fees and payment-terminal-related revenue.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
25 publicly documented primary sources and citations linked across the market graph.
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