Gaggl

Gaggl operates a hybrid platform-and-services model. It licenses or enables access to TV and film content, distributes that content through creators as live interactive watch parties, and packages the resulting audience and inventory for advertisers. It also offers managed distribution and monetisation services to content owners that want younger, socially native audiences without building their own creator-led distribution infrastructure.

Gaggl is a UK-based early-stage media platform focused on creator-hosted watch parties for licensed TV shows and films. It combines a consumer-facing viewing product with a business offering for content owners, creators, brands and agencies. Rather than operating as a standard subscription streamer, it turns licensed video into live social experiences distributed through creators and supported by interactive engagement features and broadcast-tool integrations.

The company appears to generate revenue through a hybrid model: managed advertising campaigns for brands and agencies, distribution and monetisation services for content owners, and ad-supported viewing on its consumer platform. Its customers therefore span both sides of the market: viewers and creator communities on the demand side, and rights holders and advertisers on the paying side.