Generative Advertising Copy & Creative Ideation · MarTech Vendor · B2B SaaS Provider
Flowbox
SaaS platform for UGC, influencer marketing, and reviews.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Flowbox AB
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Sweden
- Company size
- 50–200
- Market cluster / sector
- Generative Advertising Copy & Creative Ideation
- Market role
- MarTech Vendor · B2B SaaS Provider
- Official website
- getflowbox.com
What Flowbox does
Flowbox operates a software subscription model for commerce and marketing teams. It creates value by helping brands turn customer and creator content into reusable social proof and conversion assets, while centralising workflows such as content collection, moderation, rights handling, influencer collaboration, analytics, and on-site review display. The platform becomes more useful as brands manage more content, channels, and campaigns through a single system.
Category differentiation
Distinct from FLOWBOX (flowbox.com), the industrial energy management SaaS.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Flowbox is a Swedish B2B SaaS company that provides software for brands to collect, manage, and activate user-generated content, influencer content, and customer reviews across digital commerce touchpoints. Its platform helps marketing and eCommerce teams source content from social platforms, moderate and secure usage rights, tag and organise assets with AI assistance, and publish that content across websites, email, and selected advertising environments. The company primarily sells to mid-market and enterprise eCommerce brands, as well as some agency users running creator campaigns. It makes money through recurring software subscriptions for platform access and modules such as UGC management, influencer marketing, and ratings and reviews. Its acquisition of Dreaminfluence and merger with Photoslurp indicate a strategy to broaden product coverage and strengthen its position in Europe.
Business model & monetisation
Flowbox monetises through recurring SaaS subscriptions with enterprise-style pricing. Commercial terms vary by usage factors such as traffic, number of domains, and platform scope, with revenue generated from access to UGC management, influencer marketing, and ratings and reviews modules, sold either individually or as a broader bundled platform.
- UGC management software
- Software Subscription
- Influencer marketing software
- Software Subscription
- Ratings and reviews module
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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B2B SaaS for UGC, reviews, widgets, and shoppable content.
Creator marketing SaaS for discovery, campaigns and revenue attribution.
Social media management SaaS for publishing, engagement and analytics.
Enterprise SaaS for social marketing, commerce and customer care.
AI software for PR, media intelligence and influencer workflows.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Flowbox
What is Flowbox?
Flowbox is a Swedish SaaS platform for managing user-generated content, influencer campaigns, and ratings and reviews for eCommerce and marketing teams.
Who uses Flowbox?
It is used by mid-market and enterprise eCommerce brands, marketing teams, digital content teams, influencer managers, and some agencies.
How does Flowbox make money?
Flowbox makes money through recurring software subscriptions for its UGC, influencer marketing, and ratings and reviews modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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