Flowbox

Flowbox operates a software subscription model for commerce and marketing teams. It creates value by helping brands turn customer and creator content into reusable social proof and conversion assets, while centralising workflows such as content collection, moderation, rights handling, influencer collaboration, analytics, and on-site review display. The platform becomes more useful as brands manage more content, channels, and campaigns through a single system.

Flowbox is a Swedish B2B SaaS company that provides software for brands to collect, manage, and activate user-generated content, influencer content, and customer reviews across digital commerce touchpoints. Its platform helps marketing and eCommerce teams source content from social platforms, moderate and secure usage rights, tag and organise assets with AI assistance, and publish that content across websites, email, and selected advertising environments.

The company primarily sells to mid-market and enterprise eCommerce brands, as well as some agency users running creator campaigns. It makes money through recurring software subscriptions for platform access and modules such as UGC management, influencer marketing, and ratings and reviews. Its acquisition of Dreaminfluence and merger with Photoslurp indicate a strategy to broaden product coverage and strengthen its position in Europe.