Fandom
Fan media network combining wikis, editorial brands, advertising and game commerce.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Fandom, Inc.
- Entity type
- COMPANY
- Founded
- 2004
- Headquarters
- Hallidie Building, 130 Sutter Street, San Francisco, California
- Company size
- 501–1,000
- Market role
- Publisher & Media Owner
- Official website
- fandom.com
What Fandom does
Fandom aggregates large entertainment and gaming audiences across owned and operated digital properties, including fan wikis, editorial sites and video brands. It creates value by combining user-generated content, editorial publishing and brand-safe media environments, then monetising that traffic through direct ad sales, self-serve advertising, sponsorships and commerce transactions. Acquired media brands extend reach, search visibility and audience depth across entertainment verticals.
Category differentiation
Fandom is a digital publisher and fan community network, not merely a single wiki site or a pure adtech vendor. It also differs from general social platforms because its core assets are owned entertainment properties, fan knowledge bases and media inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Fandom is a US-based digital media company operating a large portfolio of entertainment and gaming properties centred on fan wikis, editorial publishing and related audience products. Its core platform hosts community-created franchise knowledge bases and editorial content, while its broader portfolio includes sites such as GameSpot, Metacritic and TV Guide. The company serves consumers seeking entertainment information and fan community content, and it monetises that audience primarily through advertising. Beyond publishing, Fandom sells media inventory to brands and agencies through both managed sales and a self-service advertising platform. It also operates a digital commerce business through Fanatical, which sells game keys and bundles directly to consumers. This makes Fandom a hybrid publisher, media owner and commerce operator whose revenue model is led by ad-funded audience aggregation with an additional retail component.
Company news briefing
Briefing updated:
Building on its integration with TPG’s video assets and OpenAI partnership, Fandom continues to leverage first-party data to demonstrate its value in the AdTech ecosystem. Alongside its ongoing targeted movie surveys to deepen audience insights, Fandom has collaborated with Captify, combining UK survey insights with search data to highlight how gaming communities drive real-world brand discovery and commerce. These initiatives reinforce Fandom's strategy to monetise its platform through high-value, data-driven fan experiences.
Business model & monetisation
Fandom primarily monetises through ad-supported publishing, selling display, video, native and sponsorship inventory across its owned media properties. Commercial mechanisms include direct media sales, branded content and custom campaign packages, alongside self-service ad buying on its proprietary advertising platform. A secondary revenue stream comes from e-commerce transactions on Fanatical through sales of digital game keys and bundles.
- Display, video and native advertising across owned media properties
- Ad-Supported audience monetisation
- Direct media sales and custom sponsorship campaigns
- Service Fee
- Self-service advertising platform spend
- Ad platform media spend
- Digital game key and bundle sales via storefront
- Retail Margin
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Fandom, Inc.
IAB vendor record: 756
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
Products & market categories
Competitors & alternatives
- Barstool Sports
Personality-led sports media publisher monetised through ads, sponsorships and merchandise.
- Webedia
Digital media group combining publishing, advertising, creators and production.
- PMC
Private media owner monetising premium culture, entertainment and data brands.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Fandom is on a quest for your opinions on upcoming movies!
Recorded impact score: 3/5
Fandom is on a quest for your opinions on upcoming movies! [we want to hear from you!](https://sw2.decipherinc.com/survey/selfserve/419f/250113)
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Staff Software Engineer, Mobile Apps(Lead) | Engineering | Poznan, Poland | |
| Senior Cloud Engineer(Senior) | Engineering | San Francisco |
Explore company relationships
Questions about Fandom
What is Fandom?
Fandom is a digital media company that operates fan wikis, entertainment editorial sites, advertising products and a game commerce storefront.
Who uses Fandom?
Entertainment fans, gamers and TV audiences use its consumer properties, while brands and media agencies buy advertising across its network.
How does Fandom make money?
It makes money mainly from advertising, sponsorships and managed media sales, with additional revenue from digital game key and bundle sales through Fanatical.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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