Estimote
Estimote is a enterprise IoT beacon platform with cloud, connectivity and support.
Estimote operates in the MarTech Vendor segment.
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Distinction
Estimote is not an adtech, martech or analytics vendor; it is an enterprise IoT infrastructure provider focused on beacons, connected tags and related cloud tooling. It should be distinguished from generic location-data firms or pure hardware manufacturers because it also sells cloud software and managed deployment services.
- Founded
- 2012
- Headquarters
- 717 Market St #100, San Francisco, CA, United States
- Core Segment
- MarTech Vendor
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-20
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Estimote: About
Estimote creates value by combining physical IoT devices with a proprietary cloud control plane and supporting services. Customers use its hardware and cloud stack to deploy connected beacon or tag solutions, manage devices, process telemetry and route data into enterprise systems. Revenue is generated from a mix of hardware sales, recurring subscriptions for connectivity and platform usage, and professional or managed services such as private cloud deployment, technical support and custom hardware design.
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Estimote: Market Position
Estimote, Inc is a US-based enterprise IoT company that provides connected beacon and tag infrastructure alongside cloud software, developer tools and deployment services. Its platform centres on managing physical devices, collecting telemetry, processing device events and integrating that data into customer systems. The company also offers browser-based programming tools, serverless cloud logic, private cloud deployments and paid technical support.
The business appears to monetise through a hybrid model: upfront sales of developer kits and IoT hardware, recurring subscriptions for connectivity and cloud usage, and enterprise services for deployment, support and custom form-factors. Its direct customers are developers, enterprise IoT teams, system integrators and security-sensitive organisations deploying asset tracking or sensor-based applications.
Estimote: Frequently Asked Questions
What is Estimote?
Estimote is an enterprise IoT company that provides connected beacon and tag hardware, cloud device management, telemetry processing and related deployment services.
Who uses Estimote?
Its users are mainly developers, enterprise IoT teams, system integrators and organisations deploying asset-tracking or sensor-based applications.
How does Estimote make money?
It makes money from hardware sales, recurring subscriptions for connectivity and cloud usage, and enterprise services such as support, private cloud deployments and custom hardware projects.
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