Competitive Landscape

Competitors of Equitable

The leading market alternatives to Equitable in 2026 include MassMutual, State Farm, Fidelity Investments and further verified platforms. Comparative intelligence benchmarks verified product capabilities, monetization models, and ecosystem positioning.

Direct Competitors

Verified direct market alternatives and primary competitors of Equitable.

MA
MassMutualDirect Competitor
Investor / PE87% Match

Mutual insurer for life, retirement and wealth solutions.

1295 State Street, Springfield, Massachusetts 01111, United States · Est. 1851 · >5,000 team

ST
State FarmDirect Competitor
Advertiser / Brand85% Match

US insurance and financial services provider.

United States · Est. 1922 · >5,000 team

FI
Fidelity InvestmentsDirect Competitor
Advertiser / Brand85% Match

Private US investment, brokerage and retirement services provider.

245 Summer Street, Boston, MA · Est. 1946 · >5,000 team

AV
AvivaDirect Competitor
Advertiser / Brand85% Match

UK insurance, savings and retirement services group.

United Kingdom · Est. 1696 · >5,000 team

OS
OscarDirect Competitor
Advertiser / Brand (Buys Ads)84% Match

US health insurer with a proprietary healthcare technology platform.

75 Varick Street, 5th Floor, New York, NY 10013 · Est. 2012 · 1,001–5,000 team

T.
T. Rowe PriceDirect Competitor
Investor / PE83% Match

Public asset manager focused on funds, retirement and institutions.

100 East Pratt Street, Baltimore, Maryland 21202 · Est. 1937 · >5,000 team

CA
Capital GroupDirect Competitor
Private Equity, VC & Investor82% Match

Private asset manager serving institutions, advisers and individual investors.

United States · Est. 1931 · >5,000 team

PR
ProgressiveDirect Competitor
Advertiser / Brand82% Match

US insurance carrier serving consumer and commercial policyholders.

300 NORTH COMMONS BLVD. MAYFIELD VILLAGE OH 44143 · Est. 1937 · >5,000 team

Companies in the same market segment

The following companies operate within the same market segment ("Insurance Underwriting & Risk Coverage"). Category assignment is verified; this does not imply a direct competitive relationship.

CA
CavendishMarket Alternative
Private Equity, VC & Investor77% Match

UK-listed corporate finance and advisory group.

1 Bartholomew Close, London, EC1A 7BL · Est. 2007 · 50–200 team

KB
KBSSame Market Segment
Other / Non-Digital Advertising Relevant75% Match

German statutory pension, health and social insurance administrator.

Germany

TA
Talanx GroupSame Market Segment
Investor / PE75% Match

Multi-brand insurance, reinsurance and asset management group.

HDI-Platz 1, 30659 Hannover · >5,000 team

GE
GeneraliSame Market Segment
Advertiser / Brand (Buys Ads)75% Match

Multinational insurer and asset manager serving retail and enterprise clients.

Piazza Duca degli Abruzzi, 2, 34132 Trieste TS, Italy · Est. 1831 · >5,000 team

SA
Santalucía SegurosSame Market Segment
Advertiser / Brand (Buys Ads)75% Match

Spanish insurer offering life, home, health, funeral and savings cover.

Plaza de España, 15, 28008 Madrid, Spain · Est. 1922 · >5,000 team

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