Competitive Landscape
Competitors of e.l.f. Beauty
The leading market alternatives to e.l.f. Beauty in 2026 include Coty, L'Oréal, Beiersdorf and further verified platforms. Comparative intelligence benchmarks verified product capabilities, monetization models, and ecosystem positioning.
Direct Competitors
Verified direct market alternatives and primary competitors of e.l.f. Beauty.
Global beauty products company with a broad branded portfolio.
350 Fifth Avenue, New York, New York 10118 · Est. 1904 · >5,000 team
Global beauty brand selling cosmetics, skincare, haircare and fragrance.
14 rue Royale, 75008 Paris, France · Est. 1909 · >5,000 team
Global consumer skin care and adhesive products manufacturer.
Beiersdorfstraße 1-9, 22529 Hamburg, Germany · Est. 1882 · >5,000 team
Natural cosmetics and anthroposophic medicines brand and retailer.
Switzerland · Est. 1921 · 1,001–5,000 team
Prestige beauty retailer with omnichannel commerce, loyalty and digital engagement.
France · Est. 1969 · >5,000 team
Prestige beauty group selling skincare, make-up, fragrance and haircare.
United States · Est. 1946 · >5,000 team
Omnichannel beauty retailer with retail media and marketplace revenues.
United States
Global Japanese beauty group selling cosmetics and personal care products.
5-5, Ginza 7-chome, Chuo-ku, Tokyo 104-0061, Japan · Est. 1872 · >5,000 team
Companies in the same market segment
The following companies operate within the same market segment . Category assignment is verified; this does not imply a direct competitive relationship.
Public beauty brand selling makeup, skincare and haircare products.
Registered office (Companies House filings): 2-3 Sheet Glass Road, Cullet Drive, Queenborough, Kent, ME11 5JS (Companies House filing changed 16 Dec 2025). Note: some corporate pages/RNS historically listed 201 Temple Chambers, 3-7 Temple Avenue, London EC4Y 0DT (see operational_notes). · Est. 2014 · 201–500 team
Direct-to-consumer beauty brand with owned media and loyalty.
233 Spring Street, East 10th Floor, New York, NY 10013 · Est. 2014 · 201–500 team
Explore the Market
Analyze e.l.f. Beauty's competitive landscape in depth.
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