Easy Agile
Easy Agile is a jira apps for agile planning, retrospectives and roadmapping.
Analyst Perspective
Easy Agile is an Australian B2B SaaS company that builds Jira-native applications for agile planning and delivery teams. Its product portfolio includes TeamRhythm for story mapping, sprint planning and retrospectives, Programs for PI planning and cross-team dependency management, and Roadmaps for visual product planning linked to execution in Jira. The company distributes its products through the Atlassian Marketplace and serves organisations that already use Jira as a system of work. The company generates revenue through recurring subscription licences tied to Jira user tiers, including higher-priced enterprise and Data Center editions. Its customers are product managers, scrum masters, engineering teams, program managers, portfolio leaders and enterprise agile organisations that need planning, alignment and delivery workflows without leaving Jira. Easy Agile’s operating model is a focused software add-on business built around the Atlassian ecosystem rather than a broad standalone work management platform.
Analyst Signal Briefing
Updated: 29 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Easy Agile
Category Differentiation
Easy Agile is not a general-purpose project management suite or a broad agency business. It is a Jira-focused B2B software vendor that extends Atlassian workflows with agile planning applications.
Easy Agile: About
Easy Agile operates a vertical B2B SaaS model within the Atlassian ecosystem. It creates proprietary workflow applications that extend Jira’s native capabilities for agile delivery, scaled planning and product roadmapping. Value is created by embedding directly into Jira so teams can plan, coordinate and track work without switching tools, which increases adoption inside existing Jira accounts and supports recurring renewals through marketplace billing.
How Easy Agile Works & Monetises
Business model analysis and core revenue streams
Easy Agile monetises through subscription-based SaaS licences sold via the Atlassian Marketplace. Pricing is tiered by the number of users on a customer’s Jira instance, with separate monetisation across products such as TeamRhythm, Programs and Roadmaps. Enterprise and Data Center deployments carry higher licence values, and the company also captures expansion revenue through pricing uplifts and broader adoption across additional teams and workflows.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Easy Agile: Frequently Asked Questions
What is Easy Agile?
Easy Agile is an Australian B2B SaaS company that develops Jira-native applications for agile planning, retrospectives, PI planning and product roadmapping.
Who uses Easy Agile?
Its users are businesses running Jira, including product managers, scrum masters, engineering teams, programme leaders and enterprise agile organisations.
How does Easy Agile make money?
It generates recurring revenue from subscription licences sold through the Atlassian Marketplace, with pricing tied to Jira user tiers and enterprise editions.
Company Facts
- Founded
- 2015
- Headquarters
- Australia
- Core Segment
- B2B SaaS Provider
- Official Link
- easyagile.com