Daasity

Daasity operates a vertical B2B SaaS model centred on commerce analytics infrastructure. It creates value by connecting fragmented ecommerce, retail, marketing and inventory data sources, normalising them into a common model, and delivering analytics, attribution and activation workflows that help brands monitor performance and make operational decisions. The company extends this software model with professional services for implementation, ELT support, custom dashboards and data strategy, which can increase adoption and retention.

Daasity is a B2B commerce data and analytics software company serving consumer brands, merchants and related marketing or analytics teams. Its platform ingests and standardises data from ecommerce, retail, marketing and inventory systems, then provides unified dashboards, attribution, operational reporting and audience activation. The company positions its software as an end-to-end ELT and analytics layer for omnichannel commerce businesses that do not want to build large internal data engineering teams.

Daasity makes money primarily from recurring software subscriptions for its platform, with additional revenue from managed analytics, data engineering and strategic advisory services. Its customers are principally direct-to-consumer and omnichannel brands, Shopify merchants, ecommerce operators, CRM teams and growth teams that need consolidated commerce reporting and customer segmentation across multiple systems.