D&B Hoovers
D&B Hoovers is a business data and sales intelligence for B2B prospecting.
Analyst Perspective
Dun & Bradstreet Holdings, Inc. is a public business data and analytics company whose D&B Hoovers product operates as a B2B sales intelligence and prospecting platform. The product combines company records, decision-maker contacts, intent signals, account monitoring and AI-assisted search within a web-based SaaS interface. Its direct customers are sales, marketing, business development and revenue operations teams at mid-market and enterprise organisations. The company generates revenue primarily through subscription software contracts for access to D&B Hoovers, with monetisation layered through seat licences, tiered plans, credit-based data usage and paid add-on modules. Strategically, the product sits at the intersection of business data licensing and workflow software: Dun & Bradstreet monetises proprietary commercial data by embedding it into daily prospecting, segmentation and account-prioritisation workflows.
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Updated: 29 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about D&B Hoovers
Category Differentiation
D&B Hoovers is a B2B sales intelligence product under Dun & Bradstreet, not a standalone consumer app or a consumer credit scoring service. It is distinct from the broader Dun & Bradstreet corporate entity, which operates additional data and analytics products.
D&B Hoovers: About
The company licenses proprietary business data and packages it into a recurring-revenue software product used for prospecting and account prioritisation. Value is created by aggregating and maintaining a large commercial database, enriching it with contact, intent and monitoring signals, and exposing that intelligence through a workflow-oriented SaaS application that improves sales and marketing efficiency.
How D&B Hoovers Works & Monetises
Business model analysis and core revenue streams
D&B Hoovers monetises through enterprise SaaS subscriptions structured in tiered plans, with commercial packaging based on seat licences and data-access entitlements. Revenue is expanded through credit-based consumption of company and contact data, paid feature tiers with higher analytics and predictive capabilities, and add-on modules such as technology insights under customised enterprise contracts.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
D&B Hoovers: Frequently Asked Questions
What is D&B Hoovers?
D&B Hoovers is a web-based B2B sales intelligence and prospecting platform operated by Dun & Bradstreet.
Who uses D&B Hoovers?
Sales, marketing, business development and revenue operations teams at mid-market and enterprise organisations use it to find and prioritise prospects.
How does D&B Hoovers make money?
It generates revenue through subscription contracts, seat licences, credit-based data usage and premium add-on modules.
Company Facts
- Founded
- 1841
- Headquarters
- United States
- Core Segment
- Data Provider / Broker
- Company Size
- >5,000
- Official Link
- app.dnbhoovers.com