D&B Hoovers
Business data and sales intelligence for B2B prospecting.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Dun & Bradstreet Holdings, Inc.
- Entity type
- BUSINESS_UNIT
- Founded
- 1841
- Headquarters
- United States
- Company size
- >5,000
- Market role
- Data Provider / Broker
- Ticker
- DNB
- Official website
- app.dnbhoovers.com
What D&B Hoovers does
The company licenses proprietary business data and packages it into a recurring-revenue software product used for prospecting and account prioritisation. Value is created by aggregating and maintaining a large commercial database, enriching it with contact, intent and monitoring signals, and exposing that intelligence through a workflow-oriented SaaS application that improves sales and marketing efficiency.
Category differentiation
D&B Hoovers is a B2B sales intelligence product under Dun & Bradstreet, not a standalone consumer app or a consumer credit scoring service. It is distinct from the broader Dun & Bradstreet corporate entity, which operates additional data and analytics products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Dun & Bradstreet Holdings, Inc. is a public business data and analytics company whose D&B Hoovers product operates as a B2B sales intelligence and prospecting platform. The product combines company records, decision-maker contacts, intent signals, account monitoring and AI-assisted search within a web-based SaaS interface. Its direct customers are sales, marketing, business development and revenue operations teams at mid-market and enterprise organisations. The company generates revenue primarily through subscription software contracts for access to D&B Hoovers, with monetisation layered through seat licences, tiered plans, credit-based data usage and paid add-on modules. Strategically, the product sits at the intersection of business data licensing and workflow software: Dun & Bradstreet monetises proprietary commercial data by embedding it into daily prospecting, segmentation and account-prioritisation workflows.
Business model & monetisation
D&B Hoovers monetises through enterprise SaaS subscriptions structured in tiered plans, with commercial packaging based on seat licences and data-access entitlements. Revenue is expanded through credit-based consumption of company and contact data, paid feature tiers with higher analytics and predictive capabilities, and add-on modules such as technology insights under customised enterprise contracts.
- D&B Hoovers subscriptions
- Software Subscription
- Credit-based data access and usage entitlements
- Pay-per-Use
- Add-on modules and premium data packages
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about D&B Hoovers
What is D&B Hoovers?
D&B Hoovers is a web-based B2B sales intelligence and prospecting platform operated by Dun & Bradstreet.
Who uses D&B Hoovers?
Sales, marketing, business development and revenue operations teams at mid-market and enterprise organisations use it to find and prioritise prospects.
How does D&B Hoovers make money?
It generates revenue through subscription contracts, seat licences, credit-based data usage and premium add-on modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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