Cresta

Cresta Launches AI-Powered Training Simulator

Cresta announced the launch of Cresta Training Simulator, an agentic training product that uses AI agents to create dynamic, realistic simulated customers from a company's real conversation data. The simulator responds in real time, displays emotion, pushes back, and can escalate — enabling personalized, adaptive practice for human agents. It grades simulations using the same AI-powered quality criteria applied to live conversations and integrates scenario creation, validation, and assignment into existing coaching plans. Cresta says the product is intended to reduce onboarding time, lower training costs, improve agent performance and compliance, and increase employee retention. The announcement was published via PR Newswire on July 9, 2026.

Cresta Partners with New York Mets for Conversational AI

Cresta announced a partnership with the New York Mets to deploy its unified customer-experience AI platform across the team’s ticketing operations and fan service. The Mets will use Cresta’s Conversation Intelligence to surface common fan questions and trends, deploy a conversational AI Agent on the main contact line to answer ticketing inquiries and route callers, and use real-time Agent Assist to support ticket sales and service representatives during live conversations. Cresta CEO Ping Wu and Mets SVP of Technology Oscar Fernandez are quoted on the effort to improve fan interactions and operational efficiency. The announcement was distributed via PR Newswire and published on MarTech Series on June 25, 2026.

TELUS Digital Partners with Cresta for AI Agents

TELUS Digital announced a partnership with Cresta to offer Cresta’s unified customer experience AI platform to enterprise clients, with TELUS Digital serving as a preferred implementation and services partner. Enterprises will contract directly with Cresta for the platform and engage TELUS Digital for implementation, integration, change management, managed services and other professional services. TELUS Digital will deploy and optimize Cresta features including voice and chat AI agents, real-time human augmentation, and AI-driven conversation intelligence, and may integrate Cresta alongside its proprietary tools, hyperscaler technologies and CCaaS platforms. The announcement cites a survey (commissioned by TELUS Digital and conducted by Ryan Strategic Advisory) showing AI-augmented human agents are the leading delivery model for CX, while only 32% of enterprises have automated QA and coaching tools.