Commerce.com

The business model is a multi-product B2B software platform for digital commerce. The company provides core commerce infrastructure, product feed management, and storefront experience tools that merchants use to sell across owned sites, marketplaces, social platforms, and retail media environments. Value is created by reducing the complexity of launching storefronts, managing catalogue data, and syndicating products across channels. Revenue is captured through recurring software subscriptions, negotiated enterprise agreements, and selected usage- or service-based fees attached to payments, onboarding, and expanded product adoption.

Commerce.com, Inc. is a US-listed B2B commerce software company best known for its BigCommerce platform and the adjacent Feedonomics and Makeswift products. It sells software that helps merchants, retailers, and brands build and run online storefronts, manage catalogue and checkout operations, distribute product data across marketplaces and advertising channels, and create storefront experiences with visual editing tools.

The company makes money primarily from SaaS subscriptions and enterprise contracts across this product suite, with additional revenue from usage-linked and service-linked commerce activities such as payments, onboarding, and partner-led integrations. Its direct customers are businesses rather than consumers, especially mid-market and enterprise merchants, retailers, brands, agencies, and digital commerce teams.