Corporate Structure
Corporate Structure of Comcast LIFT Labs
Corporate subsidiaries and related entities for Comcast LIFT Labs in 2026 include NBC News, FreeWheel, NBCUniversal and further verified entities.
Parent Organizations
Comcast
Parent Company
US connectivity, media, streaming and advertising technology conglomerate.
Corporate Subsidiaries
12 entitiesNBC News
Subsidiary
Cross-platform US news publisher monetising audiences through advertising and subscriptions.
FreeWheel
Subsidiary
Premium video ad tech for publishers, buyers and agencies.
NBCUniversal
Subsidiary
Diversified media group spanning TV, streaming, studios and advertising.
Peacock
Subsidiary
Hybrid streaming platform monetised through subscriptions and advertising.
Sky Media
Subsidiary
Advertising sales division for premium TV and video inventory.
Xfinity
Subsidiary
Consumer broadband, TV, mobile and streaming services brand.
Operating Divisions & Strategic Units
1 unitsSky Sports
Business Unit
Sports broadcaster, publisher and ad seller for UK audiences.
Mergers & Acquisitions History
3 dealsNBCUniversal
M&A TargetDate: 2011; 2013
Sky plc
M&A TargetDate: Offer declared wholly unconditional 9 October 2018
DreamWorks Animation LLC
M&A TargetDate: Agreement announced 28 April 2016; completed 22 August 2016
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