CleverPush

The company operates a horizontally focused SaaS platform that enables businesses to manage web and app push notifications and related messaging channels from a single interface. Value is created by helping marketing and product teams automate user communication, increase re‑engagement and traffic, and provide direct notification‑based inventory that can be monetised. Customers integrate via SDKs and APIs, use dashboards for segmentation, follow‑up campaigns and analytics, and can optionally activate a push ads product that turns their subscriber base into monetisable ad inventory. The acquisition by DYMATRIX suggests tighter integration into a wider customer data and marketing stack for enterprise clients, increasing stickiness and upsell potential.

CleverPush is a German SaaS provider of multi-channel push messaging tools for websites and mobile apps, now part of the DYMATRIX group. It offers web and app push notifications plus delivery via messengers, email and SMS, with campaign automation, segmentation, A/B testing and analytics, targeting marketing teams, publishers, e‑commerce sites and app developers.

The company generates revenue through tiered subscription plans, charging monthly fees that scale with features and subscriber volumes, alongside enterprise contracts. It also runs a push‑based advertising monetisation product that allows publishers and marketers to deliver paid notifications to subscribers and earn revenue per engagement, positioning it within both marketing automation and advertising technology ecosystems.