Cision
PR software, media intelligence and press distribution platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Cision US Inc.
- Entity type
- COMPANY
- Headquarters
- United States
- Company size
- 1,001–5,000
- Market role
- Retailer & Marketplace
- Official website
- cision.com
What Cision does
Cision operates a multi-product B2B platform model for communications and marketing teams. It sells subscription access to cloud software used for media monitoring, analytics, journalist relationship management and PR workflow execution, while also monetising a global distribution network for press releases and investor communications on a per-release basis. The business creates value by combining software, proprietary media and journalist data, syndication infrastructure and optional advisory services into integrated workflows that increase retention and cross-sell potential across enterprise accounts.
Category differentiation
Cision is not an ad buying platform or an open-web adtech vendor. It is a B2B communications software, media intelligence and press distribution company serving PR, marketing and investor relations teams.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Cision is a private B2B software and services company focused on media intelligence, PR workflow, social listening and press release distribution. Its core products include CisionOne, Cision Communications Cloud, PR Newswire, Brandwatch, PRWeb and related professional services. The company serves enterprise PR, communications, investor relations, marketing and agency teams that need to monitor earned media, manage journalist outreach, distribute news and measure campaign performance across traditional, digital and social channels. Cision generates revenue through a hybrid model that combines enterprise software subscriptions, transactional distribution fees and managed services. Its value comes from integrating proprietary media datasets, journalist and influencer records, distribution infrastructure and analytics into a single commercial stack. Under Platinum Equity ownership, Cision has expanded its capabilities through acquisitions including PR Newswire, Falcon.io, Brandwatch and Streem, strengthening its position in PR technology and social intelligence.
Business model & monetisation
Cision monetises through enterprise SaaS subscriptions for platforms such as CisionOne, Cision Communications Cloud and Brandwatch; transactional pay-per-release pricing for PR Newswire and PRWeb; and add-on service fees for professional services, custom analytics, implementation support and campaign measurement. Commercial packaging is structured around seat access, feature depth, data access, distribution volume, geographic reach and bundled enterprise contracts.
- Enterprise PR and media intelligence software
- Software Subscription
- Press release distribution and syndication
- Pay-per-Use
- Professional services and custom analytics
- Service Fee
- SMB-oriented distribution products
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Onclusive
B2B media intelligence software for PR monitoring, analytics and outreach.
Side-by-side comparisons
Subsidiaries & acquisitions
- PR Newswire
Press-release distribution and PR workflow software brand.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Dun & Bradstreet Integrates Commercial Graph into Perplexity
Data Provider Integration · Recorded impact score: 3/5
Dun & Bradstreet announced a collaboration with Perplexity to bring the D&B Commercial Graph to Perplexity and the agent platform Perplexity Computer via Model Context Protocol (MCP) servers. The integration makes D&B’s verified business identity, relationship, and risk data—anchored by the D-U-N-S® Number—available inside Perplexity to support risk, finance, compliance, procurement, sales, and KYC/KYB workflows. D&B says the Commercial Graph covers more than 650 million business entities and is validated by over 100 billion monthly data quality checks. Early results for AI-powered KYC/KYB remediation cited in the release show substantial efficiency gains and reductions in false positives.
- Dun & Bradstreet announced a collaboration with Perplexity to bring the D&B Commercial Graph to Perplexity and Perplexity Computer via Model Context Protocol (MCP) servers.
- The D&B Commercial Graph is anchored by the global standard D-U-N-S® Number and covers more than 650 million global business entities.
Explore company relationships
Questions about Cision
What is Cision?
Cision is a B2B communications software and services company that provides media monitoring, PR workflow tools, social listening and press release distribution.
Who uses Cision?
Cision is used by enterprise PR teams, communications departments, investor relations teams, marketing teams, social media teams and PR agencies.
How does Cision make money?
Cision makes money from enterprise software subscriptions, pay-per-release distribution fees and professional services such as analytics, implementation and advisory support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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