Channeltivity
PRM software for managing B2B channel partner programmes.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Channeltivity, LLC
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- 301 East John Street, Unit 3449, Matthews, NC 28106 USA
- Company size
- <10
- Market role
- B2B SaaS Provider
- Official website
- channeltivity.com
What Channeltivity does
Channeltivity operates a B2B SaaS model centred on partner relationship management software. It creates value by giving vendors with indirect go-to-market models a single system to manage the full partner lifecycle, including recruitment, onboarding, enablement, lead and deal workflows, training, and partner marketing. Revenue is generated from recurring software subscriptions for the core platform and from paid add-on modules that extend functionality for CRM connectivity, email marketing, MDF, training, and distributor management.
Category differentiation
Channeltivity is a B2B PRM software vendor for partner and channel management, not a media, advertising, or consumer platform. It should not be confused with general CRM suites, although it integrates with them.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Channeltivity is a private US software company that provides a cloud-based partner relationship management platform for technology companies operating reseller, distributor, and channel partner programmes. Its software covers partner onboarding, enablement, channel marketing, deal registration, lead distribution, training, MDF management, analytics, and partner portal workflows, with pre-built CRM integrations for systems such as Salesforce, HubSpot, Zoho, and Dynamics. The company makes money through subscription SaaS pricing, combining core platform editions with optional paid modules. Its direct customers are B2B organisations, especially technology vendors and channel operations teams that need to manage indirect sales relationships more efficiently. The offering is positioned around an all-inclusive software subscription with unlimited support rather than a service-heavy implementation model.
Business model & monetisation
Channeltivity uses a subscription-based SaaS pricing model with edition-based pricing for the core PRM platform and extra monthly charges for optional modules. The main commercial structure is annual contracts billed monthly or annually, with higher-tier editions including native CRM integrations. Additional revenue comes from modular add-ons such as email marketing, training and certification, MDF management, and distributor management. The pricing model emphasises unlimited users and bundled support, suggesting software subscription revenue is prioritised over implementation or consulting fees.
- Core PRM platform editions
- Software Subscription
- CRM-integrated edition premium
- Software Subscription
- Optional add-on modules
- Software Subscription
- Professional services and support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Channeltivity
What is Channeltivity?
Channeltivity is a cloud software company that provides partner relationship management tools for businesses running channel partner programmes.
Who uses Channeltivity?
It is used by B2B organisations, especially technology companies, and by channel managers, partner operations teams, and channel marketing teams.
How does Channeltivity make money?
It earns recurring revenue from SaaS subscriptions for its PRM platform and from paid add-on modules and edition upgrades.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
Continue your research on Channeltivity
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.