Channeltivity

The company operates a horizontal B2B SaaS model focused on partner relationship management for channel-driven businesses. It provides a modular PRM platform and partner portal that centralise partner onboarding, enablement, deal registration, MDF management, training, collateral distribution and analytics, with integrations into CRM systems. Value is created by helping vendors manage indirect sales channels more efficiently, improve partner engagement and gain visibility over channel pipelines and activities, without building custom portals in-house. The business is primarily bootstrapped and privately held, positioning itself as a lower-cost, simpler alternative to complex enterprise PRM suites, especially for mid-market technology companies and channel teams that want a dedicated PRM system tightly linked to existing CRM infrastructure.

Channeltivity is a US-based private software company providing cloud-based partner relationship management (PRM) and partner portal tools. Its platform supports the full lifecycle of channel partner programmes, including recruitment, onboarding, enablement, marketing development funds (MDF), deal registration and integration with major CRMs such as Salesforce, Dynamics and HubSpot.

The firm generates revenue through subscription fees for its PRM software, sold primarily to technology vendors and B2B organisations that run indirect reseller, distributor or referral channels. It offers a core SaaS subscription with optional paid modules and integrations, emphasising lower total cost of ownership and fast deployment compared with large enterprise PRM suites.