Channeltivity

Channeltivity operates a B2B SaaS model centred on partner relationship management software. It creates value by giving vendors with indirect go-to-market models a single system to manage the full partner lifecycle, including recruitment, onboarding, enablement, lead and deal workflows, training, and partner marketing. Revenue is generated from recurring software subscriptions for the core platform and from paid add-on modules that extend functionality for CRM connectivity, email marketing, MDF, training, and distributor management.

Channeltivity is a private US software company that provides a cloud-based partner relationship management platform for technology companies operating reseller, distributor, and channel partner programmes. Its software covers partner onboarding, enablement, channel marketing, deal registration, lead distribution, training, MDF management, analytics, and partner portal workflows, with pre-built CRM integrations for systems such as Salesforce, HubSpot, Zoho, and Dynamics.

The company makes money through subscription SaaS pricing, combining core platform editions with optional paid modules. Its direct customers are B2B organisations, especially technology vendors and channel operations teams that need to manage indirect sales relationships more efficiently. The offering is positioned around an all-inclusive software subscription with unlimited support rather than a service-heavy implementation model.