Channeltivity
Channeltivity is a pRM software for managing B2B channel partner programmes.
Analyst Perspective
Channeltivity is a private US software company that provides a cloud-based partner relationship management platform for technology companies operating reseller, distributor, and channel partner programmes. Its software covers partner onboarding, enablement, channel marketing, deal registration, lead distribution, training, MDF management, analytics, and partner portal workflows, with pre-built CRM integrations for systems such as Salesforce, HubSpot, Zoho, and Dynamics. The company makes money through subscription SaaS pricing, combining core platform editions with optional paid modules. Its direct customers are B2B organisations, especially technology vendors and channel operations teams that need to manage indirect sales relationships more efficiently. The offering is positioned around an all-inclusive software subscription with unlimited support rather than a service-heavy implementation model.
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Key insights about Channeltivity
Category Differentiation
Channeltivity is a B2B PRM software vendor for partner and channel management, not a media, advertising, or consumer platform. It should not be confused with general CRM suites, although it integrates with them.
Channeltivity: About
Channeltivity operates a B2B SaaS model centred on partner relationship management software. It creates value by giving vendors with indirect go-to-market models a single system to manage the full partner lifecycle, including recruitment, onboarding, enablement, lead and deal workflows, training, and partner marketing. Revenue is generated from recurring software subscriptions for the core platform and from paid add-on modules that extend functionality for CRM connectivity, email marketing, MDF, training, and distributor management.
How Channeltivity Works & Monetises
Business model analysis and core revenue streams
Channeltivity uses a subscription-based SaaS pricing model with edition-based pricing for the core PRM platform and extra monthly charges for optional modules. The main commercial structure appears to be annual contracts billed monthly or annually, with higher-tier editions including native CRM integrations. Additional revenue comes from modular add-ons such as email marketing, training and certification, MDF management, and distributor management. The pricing model emphasises unlimited users and bundled support, suggesting software subscription revenue is prioritised over implementation or consulting fees.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Channeltivity)
The Ultimate PRM Launch Project Plan: Resources and Timing
Below, we share a sample project plan that’s worked across hundreds of PRM implementations. It lays out what needs to happen when and who should be involved, so you can keep the project moving—and always have a clear answer ready the next time your exec team checks in.
Read original sourceThe Ultimate PRM Launch Project Plan: Resources and Timing
Just bought a PRM? Learn what needs to happen when and who should be involved with a PRM launch project plan that’s worked across hundreds of implementations.
Read original sourceWhere to Find New B2B SaaS Partners in 2026
2025 has been one rough year. Mass layoffs in virtually every industry. AI forcing product changes left and right. GTM approaches getting torn down and rebuilt. But when markets get shaky, partnerships stay steady.
Read original sourceChanneltivity: Frequently Asked Questions
What is Channeltivity?
Channeltivity is a cloud software company that provides partner relationship management tools for businesses running channel partner programmes.
Who uses Channeltivity?
It is used by B2B organisations, especially technology companies, and by channel managers, partner operations teams, and channel marketing teams.
How does Channeltivity make money?
It earns recurring revenue from SaaS subscriptions for its PRM platform and from paid add-on modules and edition upgrades.
Company Facts
- Founded
- 2007
- Headquarters
- 301 East John Street, Unit 3449, Matthews, NC 28106 USA
- Core Segment
- B2B SaaS Provider
- Company Size
- <10
- Official Link
- channeltivity.com