Cezium Ads

Cezium Ads is a French adtech software company that provides a Salesforce-native audience activation platform for enterprise marketing teams. Its core product connects Salesforce Marketing Cloud to major advertising platforms, enabling marketers to synchronise first-party audiences, activate campaigns across multiple destinations, and monitor performance from a unified workflow. The product is positioned as a replacement for Salesforce Advertising Studio, with broader channel coverage, multi-business-unit management, and privacy controls based on hashing data inside the Salesforce instance. The company generates revenue through SaaS subscriptions and usage-linked pricing tied to activation volume, organisational complexity, and selected modules. It also uses migration and onboarding support to accelerate adoption for Salesforce Marketing Cloud customers moving away from legacy tooling. Its direct buyers are enterprise CRM, marketing operations, and digital media teams that need privacy-conscious first-party audience activation into platforms such as Meta, Google, TikTok, LinkedIn, Snapchat, Pinterest, X and LINE.