Buzzoid

Buzzoid About Page Updated: Company Age and Statistics Revised, Legal Entity Removed

The page title was replaced with a promotional banner; years of experience updated from 'a dozen' to '14 years'; Instagram user count updated from 2 billion to 3 billion; copyright footer no longer includes Last Page Ltd. company registration.

Social-Sharing im Frankfurter Newsroom

Frankfurt's Social Media Newsroom, launched on August 8, 2011, enables readers to share selected content—such as art exhibitions, theater performances, and sports events—with a single click to their contacts on Facebook, Twitter, LinkedIn, and GoogleBuzz. The city deliberately chose Spreadly as the sharing button provider, highlighting its multi-network outreach and a cleaner web design by replacing multiple bookmarking buttons. Harald Ille, editor and public relations officer at the City of Frankfurt's Press and Information Office, notes that Spreadly helps the city identify opinion leaders across social channels, giving the press office insight into how Frankfurt residents think. Marco Ripanti, CEO of Spreadly, concurs that the platform enables the city to gauge local sentiment via social sharing. The move illustrates a public sector adoption of a social-sharing tool to streamline content dissemination and audience analysis.

IAB Meets FTC In Broad Daylight

At the IAB's Networks and Exchanges event, FTC Bureau of Consumer Protection Director David Vladeck outlined the agency's stance on online behavioral advertising (OBA) and Do-Not-Track, emphasizing a preference for industry self-regulation paired with robust enforcement. Vladeck recapped the FTC’s role in shaping privacy policy and provided updates on a forthcoming final report addressing data retention for legitimate business purposes, the need for just-in-time disclosures, and how first-party data fits into regulation. He highlighted enforcement actions involving Playdom, Chitika, and Google Buzz, noting that Google will undergo long-term audits to ensure privacy compliance over a 20-year horizon. The FTC endorsed the IAB’s self-regulatory framework to help govern the market, while also stressing that serious missteps could trigger government action. The discussion touched on the bill championed by Senator Rockefeller and the importance of auditing and privacy-by-design, including the relative treatment of first-party versus third-party data.