Bridgeupp

Bridgeupp creates value in two ways. First, it operates an advertising monetisation platform that aggregates inventory, applies targeting and quality controls, and helps publishers and advertisers improve campaign and yield outcomes across mobile and web environments. Second, it sells a conversational website assistant that automates visitor engagement and lead capture for businesses. The business model combines platform economics in AdTech with recurring subscription software economics in chatbot SaaS.

Bridgeupp is the trading name of Gesher Software LTD. Based on the provided product data, the company operates a B2B programmatic advertising and monetisation platform that connects advertisers with aggregated mobile and web inventory while helping publishers improve yield, and it also offers an AI-powered website chatbot product for lead generation and customer engagement. Its customers appear to include digital publishers, app developers, advertisers, media buyers, ad operations teams, website owners, e-commerce businesses, and marketing teams.

The company makes money through a mix of software and platform monetisation. Its core ad product appears to earn revenue from advertiser spend and publisher monetisation through a take-rate or revenue-share style model, while its chatbot product follows a subscription SaaS model with tiered pricing and likely usage expansion. The business is therefore best understood as a B2B software provider with an AdTech core and an adjacent conversational AI SaaS offer.