BCVC

The business runs a two-sided advertising marketplace built on a URL-shortening infrastructure. On the supply side, publishers and content owners convert outbound links into shortened URLs that redirect through an interstitial page. When users click these links, they are first shown an ad (interstitial or leaderboard banner), generating CPM-based advertising revenue for the platform. A fixed share of this revenue (stated as 50%) is paid out to publishers based on valid impressions, and additional incentives are provided through a referral scheme that pays a percentage of referees’ earnings.

On the demand side, advertisers deposit funds into accounts and purchase traffic at low CPM rates, with a published minimum deposit requirement and price floors per 1,000 visitors. The platform manages ad serving, geo-targeting, and basic fraud prevention, and captures value via the margin between advertiser CPMs and publisher payouts, as well as by potentially retaining breakage from unused advertiser balances. Value is created by enabling small publishers to monetise link clicks and enabling advertisers to access inexpensive, performance-oriented interstitial inventory at scale.

bc.vc is a commercial URL-shortening and link-monetisation platform that inserts advertising pages between a shortened link click and the final destination. It operates a two-sided marketplace where publishers generate short links and are paid for ad impressions shown on intermediate pages, while advertisers purchase low-cost, geo-targeted CPM inventory in interstitial and banner formats.

The company’s revenue comes from selling CPM-based advertising to advertisers and retaining a margin after sharing a stated 50% of advertising revenue with publishers. Its core customers are online publishers, content owners and affiliate marketers seeking to monetise outbound traffic, and advertisers or performance marketers looking for inexpensive traffic and interstitial ad placements. The firm appears to be globally accessible, with payouts via PayPal and Payoneer, but its headquarters location is not clearly disclosed.